Suchergebnisse

AbstractThe aim of this paper is to analyze the influence of teachers' views of corporate reputation on behavioral outcomes in educational cooperatives. Educational cooperatives are social companies that must adequately manage their intangible assets to improve their competitiveness in the education sector. However, research on how teachers perceive corporate reputation is limited. Data was obtained through a survey of 101 teachers to test the research model proposed using path analysis. The findings highlight that teachers' views of corporate reputation in educational cooperatives have significant and positive effects on employee satisfaction, retention and perceived service quality. Likewise, employee satisfaction has significant effects on teacher retention and perceived service quality. Therefore, given that employee satisfaction is a relevant variable in an educational organization's operation, employees' views of corporate reputation can be used as a strategic tool to manage and improve organizational outcomes.

De forma progresiva, las empresas implantan programas y actividades sobre la base de la ética empresarial, la responsabilidad social y el buen gobierno, una estrategia justificada tanto por las actuales presiones procedentes de la sociedad como por los beneficios que obtienen en términos de reputación y de gestión de las relaciones con los stakeholders o grupos de interés. La propuesta de esta investigación es aplicar la dinámica en las relaciones de estas variables al caso de las cooperativas. Concretamente, se estudian las consecuencias de la ética empresarial y la responsabilidad social sobre la propensión a implantar códigos de conducta, y sus repercusiones sobre la consecución de un buen gobierno cooperativo y de una mayor reputación. Además, se razona que las cooperativas con mayor nivel de reputación tengan mayor tendencia a adoptar principios basados en la ética y la responsabilidad social. En definitiva, la principal aportación de este artículo se encuentra en la justificación de la relación circular existente entre estas variables para el caso de las cooperativas, en la medida en que son organizaciones con una singularidad propia en términos jurídicos, económicos y sociales. ; Progressively, companies implement programs and activities based on business ethics, social responsibility and good governance. It is a justified strategy both in the current pressures from society, as the benefits that the firms obtain in terms of reputation and managing relationships with stakeholders. The proposal of this research is to apply the dynamics in the relationships of these variables to the case of cooperatives. In particular, it is studied the consequences of business ethics and social responsibility on the propensity to implement codes of conduct, and its impact on the achievement of good government in the cooperative and a greater reputation. Besides, it is argued that cooperatives with higher reputation are more likely to adopt principles based on ethics and social responsibility. In short, the main contribution of this paper is the justification for the circular relationship among these variables in the case of cooperatives, as they are organizations with an own singularity in terms of legal, economic and social.