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As a concept and term, "world view" is useful but can at times be misleading. It reflects the marked tendency of technologized man to think of actuality as something essentially picturable and to think of knowledge itself by analogy with visual activity to the exclusion, more or less, of the other senses. Oral or nonwriting cultures tend much more to cast up actuality in comprehensive auditory terms, such as voice and harmony. Their "world" is not so markedly something spread out before the eyes as a "view" but rather something dynamic and relatively unpredictable, an event‐world rather than an object‐world, highly personal, overtly polemic, fostering sound‐oriented, traditionalist personality structures less interiorized and solipsistic than those of technologized man. The concept of world view may not only interfere with the empathy necessary for understanding such cultures but may even be outmoded for our own, since modern technological man has entered into a new electronic compact with sound.

1. The orality of language -- 2. The modern discovery of primary oral cultures -- 3. Some psychodynamics of orality -- 4. Writing restructures consciousness -- 5. Print, space and closure -- 6. Oral memory, the story line and characterization -- 7. Some theorems.

Collects 13 writings of the distinguished Jesuit scholar on topics ranging from Ong's 1947 study of "Wit and mystery: a reevaluation in medieval Latin hymnody," to 1996 reflections on faith and cosmos and information-communication interactions. Titles in- between include: "Humanism" (1964), "Rhetoric and the origins of consciousness," (1971), and "Yeast: a parable for Catholic higher education" (1990). In the substantial foreword, Farrell (U. of Minnesota at Duluth) finds parallels between Ong's thought and Harold Bloom's ideas about the inwardness of some Shakespearean characters. The French government knighted Ong for his dissertation on 16th-century logician/educational reformer Ramus. Distributed by University Press of America. Annotation copyrighted by Book News, Inc., Portland, OR ; https://scholarcommons.scu.edu/faculty_books/1415/thumbnail.jpg