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The paper deals with the concepts of image and reputation and peculiarities of managing them in the context of politics and public institutions. Substantial stages of image and reputation management development are identified and characterized. The necessity for creating sustainable image and seeking a strong positive reputation, as well as grounding reputation management on the base of holistic approach, is presented. Characteristics and factors driving ones' image and reputation, submitted in the paper, and proposed theoretical issues and practical considerations of managing image and reputation should be considered as guidelines for developing comprehensive image and reputation management system in both politics and public institutions. Exploring such a system is extremely important both in politics, as image-intensive sector, and in public institutions as demand for transparency and power of communication grow increasingly. ; Straipsnyje analizuojama įvaizdžio ir reputacijos koncepcijų raida, aprašomi išskirtiems raidos etapams būdingi įvaizdžio ir reputacijos supratimo bei valdymo bruožai. Jais remiantis pagrindžiama subalansuoto įvaizdžio kūrimo ir stiprios teigiamos reputacijos valdymo svarba bei holistinio požiūrio į šį valdymą būtinumas. Straipsnyje išryškinti veiksniai, darantys įtaką įvaizdžio ir reputacijos formavimuisi, pateiktos įvaizdžio ir reputacijos valdymo teorinės įžvalgos bei praktinės aktualijos gali būti laikomos politiko ir visuomenės institucijų įvaizdžio ir reputacijos valdymo sistemos kūrimo gairėmis. Tokios sistemos taikymo svarbą politikoje, nuo seno vadinamoje "įvaizdžiui imliu sektoriumi", ir visuomeninėse institucijose lemia augantis visuomenės išprusimas, skaidrumo poreikis, komunikacijos galios didėjimas, dinamiška aplinka ir kiti šių dienų aplinkos ypatumus sąlygojantys veiksniai.

The paper presents management and administration audit as an important mechanism for evaluating, controlling and improving an organization's management, administration and performance as well. There also are discussed the application opportunities of the audit in organizations' practice. On the grounds of the newest and most actual theoretical and applied works of various researchers, the peculiarities and application of this kind of audit in Lithuania is highlighted. In the paper Lithuanian legal basis referring audit conception and using, defects and changes required in this area are highlighted and discussed. The framework for auditing organizational management and administration is designed and presented. The presented framework as a guideline can be applied for measuring and evaluating the level of management and administration in any organization irrespective of organization work area, as well as identifying reasons and preparing effective organizational changes for optimizing enterprise activity in long run period. The presented framework can easily be applied in Lithuanian governmental institutions, as well as other organizations, practicing in public activities. ; Straipsnyje nagrinėjama šiuolaikinė organizacijų valdymo ir administravimo audito, kaip labai svarbaus organizacijų valdymo, administravimo bei veiklos matavimo, priežiūros ir tobulinimo mechanizmo samprata bei tokio audito taikymas. Remiantis įvairių šalių bei Lietuvos mokslininkų teorinių darbų ir taikomosios patirties pagrindu, analizuojama tokio audito dabartinė taikymo situacija, t.t, ir Lietuvoje, ypatingai akcentuojant dabartinę Lietuvos teisinės bazės, reglamentuojančios audito sampratą ir taikymą, trūkumus bei būtinus pokyčius šioje srityje. Naujausių mokslo ir taikomojo pobūdžio darbų analizės pagrindu, yra parengtas ir pristatomas universalus valdymo ir administravimo audito modelis, kuris leidžia kokybiškai išmatuoti ir įvertinti esamą, bet kurios organizacijos, nepriklausomai nuo jos veiklos srities ir pavaldumo, valdymo bei ...

Principles and techniques of management and administration are essential not only in the private sector, but in the public enterprises as well. However, nowadays such government-owned companies often face the critics for lacking effectiveness and having low performance results. The paper presents the analysis of management and administration quality in Lithuania's Government-owned enterprises. The analysis is based upon the Lithuanian Government-owned Business Companies performance analysis, the reports and resolutions of the Government of the Lithuanian Republic, statistical data, the study reports of the Baltic Institute of Corporate Governance in the Baltic countries (Baltic Institute of Corporate Governance) and Lithuanian Public Institution "Organization Evaluation Agency". On the basis of this analysis, recommendations for improving management and administration of the Lithuanian Government-owned enterprises are provided and possibilities for applying management and administration audit are discussed.DOI: http://dx.doi.org/10.5755/j01.ppaa.12.1.4003 ; Valdymo bei administravimo principai yra svarbūs ne tik privačių, bet ir valstybinių įmonių veiklos rezultatams. Tačiau pastaruoju metu šios įmonės yra valdomos nepakankamai efektyviai, o tai sąlygoja ir neaukštus šių įmonių veiklos rodiklius. Straipsnyje, remiantis Lietuvos valstybinių verslo įmonių veiklos analize, LR Vyriausybės teikiamomis ataskaitomis ir nutarimais, Baltijos bendrovių valdymo instituto Baltijos šalyse (Baltic Corporate Governance Institute) bei VšĮ "Organizacijų vertinimo agentūra" atliktais tyrimais, analizuojama Lietuvoje valstybinių įmonių valdymo ir administravimo kokybė. Remiantis atlikta analize, straipsnyje teikiamos rekomendacijos, kaip tobulinti dabartinį Lietuvos valstybinių įmonių valdymo ir administravimo lygį, taikant Lietuvoje dar mažai naudojamą valdymo ir administravimo auditą.DOI: http://dx.doi.org/10.5755/j01.ppaa.12.1.4003

Principles and techniques of management and administration are essential not only in the private sector, but in the public enterprises as well. However, nowadays such governmentowned companies often face the critics for lacking effectiveness and having low performance results. The paper presents the analysis of management and administration quality in Lithuania's Government-owned enterprises. The analysis is based upon the Lithuanian Government-owned Business Companies performance analysis, the reports and resolutions of the Government of the Lithuanian Republic, statistical data, the study reports of the Baltic Institute of Corporate Governance in the Baltic countries (Baltic Institute of Corporate Governance) and Lithuanian Public Institution "Organization Evaluation Agency". On the basis of this analysis, recommendations for improving management and administration of the Lithuanian Government-owned enterprises are provided and possibilities for applying management and administration audit are discussed.

Principles and techniques of management and administration are essential not only in the private sector, but in the public enterprises as well. However, nowadays such governmentowned companies often face the critics for lacking effectiveness and having low performance results. The paper presents the analysis of management and administration quality in Lithuania's Government-owned enterprises. The analysis is based upon the Lithuanian Government-owned Business Companies performance analysis, the reports and resolutions of the Government of the Lithuanian Republic, statistical data, the study reports of the Baltic Institute of Corporate Governance in the Baltic countries (Baltic Institute of Corporate Governance) and Lithuanian Public Institution "Organization Evaluation Agency". On the basis of this analysis, recommendations for improving management and administration of the Lithuanian Government-owned enterprises are provided and possibilities for applying management and administration audit are discussed.

Principles and techniques of management and administration are essential not only in the private sector, but in the public enterprises as well. However, nowadays such governmentowned companies often face the critics for lacking effectiveness and having low performance results. The paper presents the analysis of management and administration quality in Lithuania's Government-owned enterprises. The analysis is based upon the Lithuanian Government-owned Business Companies performance analysis, the reports and resolutions of the Government of the Lithuanian Republic, statistical data, the study reports of the Baltic Institute of Corporate Governance in the Baltic countries (Baltic Institute of Corporate Governance) and Lithuanian Public Institution "Organization Evaluation Agency". On the basis of this analysis, recommendations for improving management and administration of the Lithuanian Government-owned enterprises are provided and possibilities for applying management and administration audit are discussed.

Principles and techniques of management and administration are essential not only in the private sector, but in the public enterprises as well. However, nowadays such governmentowned companies often face the critics for lacking effectiveness and having low performance results. The paper presents the analysis of management and administration quality in Lithuania's Government-owned enterprises. The analysis is based upon the Lithuanian Government-owned Business Companies performance analysis, the reports and resolutions of the Government of the Lithuanian Republic, statistical data, the study reports of the Baltic Institute of Corporate Governance in the Baltic countries (Baltic Institute of Corporate Governance) and Lithuanian Public Institution "Organization Evaluation Agency". On the basis of this analysis, recommendations for improving management and administration of the Lithuanian Government-owned enterprises are provided and possibilities for applying management and administration audit are discussed.