Suchergebnisse

The article looks at the relationship between masculinities and power in post-apartheid South Africa through the lenses of social semiotics. The way in which former President of the Republic of South Africa Jacob Zuma construed and performed his own masculinity throughout his period in office will be contrasted with the criticism of his behaviour in editorial cartoons and paintings. ; L'articolo indaga la relazione tra mascolinità e potere nel Sudafrica democratico con uno studio che si inserisce nella tradizione della semiotica sociale. Nell'analisi si mettono a confronto le modalità discorsive con le quali l'ex Presidente della Repubblica del Sudafrica Jacob Zuma costruisce e mette in atto la sua mascolinità durante il suo mandato con le critiche mosse al suo comportamento dalle vignette nei più diffusi quotidiani del Paese e in alcune opere d'arte.

L'articolo presenta un'analisi multimodale del pamphlet a fumetti Numsa Explains the National Development Plan, prodotto dal sindacato dei metalmeccanici sudafricani (Numsa) per criticare un documento di programmazione finanziaria del governo. Il pamphlet rappresenta il mondo politico come alieno – per aspetto fisico, comportamenti, valori e linguaggio – a quello della classe operaia e configura perciò una War of the Classes. ; The article presents a multimodal analysis of the comic pamphlet Numsa Explains the National Development Plan, produced by the South African metalworkers' union (Numsa) to criticise a financial planning document issued by the government. The pamphlet portrays the political world as alien – in aspects such as physical appearance, behavior, values and language – to the world of the working class thus configuring a "War of the Classes".

The article presents a multimodal analysis of the comic pamphlet Numsa Explains the National Development Plan, produced by the South African metalworkers' union (Numsa) to criticise a financial planning document issued by the government. The pamphlet portrays the political world as alien – in aspects such as physical appearance, behavior, values and language – to the world of the working class thus configuring a "War of the Classes". ; L'articolo presenta un'analisi multimodale del pamphlet a fumetti Numsa Explains the National Development Plan, prodotto dal sindacato dei metalmeccanici sudafricani (Numsa) per criticare un documento di programmazione finanziaria del governo. Il pamphlet rappresenta il mondo politico come alieno – per aspetto fisico, comportamenti, valori e linguaggio – a quello della classe operaia e configura perciò una War of the Classes.

Abstract - Trade Unions have been the most important constituency of the British Labour Party since 1900. The relationship between the party and workers' organizations has undergone deep changes, resulting in the open confrontation that characterised the years of the latest Labour governments (1997-2010). Labour Prime Ministers' speeches to the annual conference of the Trade Union Congress form a genre on their own as they are addressed to a distinctive discourse community and respond to specific purposes (Swales 1990). They are institutionalised ways of acting semiotically (Fairclough 2003, 2006), thus aspects of the social practice of governing. This article provides a critical genre analysis of speeches by Labour Prime Ministers to the TUC from 1969 to 2007 to reveal the frictions inside the Labour discourse community.