Suchergebnisse

PurposeThe purpose of this paper is to examine the issue of knowledge protection in knowledge‐intensive business services (KIBS). In particular, it addresses four research questions: do KIBS firms perceive the necessity to protect their knowledge? If so, do they protect it? What method (or combinations of methods) they typically use? What are the main factors affecting the approaches to knowledge protection adopted by these companies?Design/methodology/approachThe paper illustrates and discusses the findings of a survey of 471 KIBS companies located in the Northeast of Italy and operating in three different sectors: IT Services, Design and Communication, Professional Services.FindingsThe study classifies the types of knowledge protection mechanisms and investigates similarities and differences in knowledge protection between KIBS operating in distinct sectors, having different size, and pursuing different knowledge management strategies.Practical implicationsThe outcomes of the investigation can have some important implications from a managerial viewpoint. In particular, the study provides food for though to both CEOs of KIBS companies regarding the mechanisms of knowledge protection, and to policy makers about the possible public policies that may help companies to protect their competitive knowledge capital without hindering their networks of interaction.Originality/valueThe issue of knowledge protection is relatively new in the literature of KIBS, and findings are quite controversial. In particular, the state‐of‐the‐art research shows that there are some important gaps that the paper tries to fill.

Purpose
This study aims to investigate the contribution of knowledge-intensive business services firms to small- and medium-sized manufacturers' digital servitization journeys, addressing the standardization versus customization dichotomy of services and solutions provision.


Design/methodology/approach
To identify the challenges that small- and medium-sized firms must face in the digital servitization journey and the role that knowledge-intensive business services firms may play in the innovation processes, the authors conduct a review on two still unrelated literature streams and develop a longitudinal single-case study, with a particular focus on knowledge generation mechanisms.


Findings
Digital servitization is a particularly challenging transformational journey for minor firms. Knowledge-intensive business services firms can act as sources, facilitators, and carriers of knowledge, and they can orchestrate further contributions of other external partners and firms.


Research limitations/implications
The paper contributes to theory describing the roadmap and the role of external service providers in digital servitization journeys of smaller firms', that are frequently excluded from mainstream research although being the backbone of European economies.


Practical implications
Digital servitization in minor manufacturing firms requires a long-term orientation and a multi-stage roadmap. Mixing standardized technology-based solutions and complementary professional services, knowledge-intensive business services firms can significantly contribute to lowering the journey's uncertainties, operational complexity, and costs.


Originality/value
The paper sheds lights on how the collaboration between knowledge-intensive business services firms and small manufacturers generates novel knowledge and capabilities that contribute to takle the challenges of the different stages of the digital servitization roadmap.

This study draws on an extensive survey and interview data collected during the COVID-19 pandemic. The respondents were executives of industrials firms whose factories, warehouses, and headquarters are located in Northern Italy. This is undoubtedly the European region first and most extensively affected by the pandemic, and the government implemented radical lockdown measures, banning nonessential travel and mandating the shutdown of all nonessential businesses. Several major effects on both product and service businesses are highlighted, including the disruption of field-service operations and supply networks. This study also highlights the increased importance of servitization business models and the acceleration of digital transformation and advanced services. To help firms navigate through the crisis and be better positioned after the pandemic, the authors present a four-stage crisis management model (calamity, quick & dirty, restart, and adapt), which provides insights and critical actions that should be taken to cope with the expected short and long-term implications of the crisis. Finally, this study discusses how servitization can enhance resilience for future crises—providing a set of indicators on the presumed role of, and impact on, service operations in relation to what executives expect to be the "next normal."

This study draws on an extensive survey and interview data collected during the COVID-19 pandemic. The respondents were executives of industrials firms whose factories, warehouses, and headquarters are located in Northern Italy. This is undoubtedly the European region first and most extensively affected by the pandemic, and the government implemented radical lockdown measures, banning nonessential travel and mandating the shutdown of all nonessential businesses. Several major effects on both product and service businesses are highlighted, including the disruption of field-service operations and supply networks. This study also highlights the increased importance of servitization business models and the acceleration of digital transformation and advanced services. To help firms navigate through the crisis and be better positioned after the pandemic, the authors present a four-stage crisis management model (calamity, quick & dirty, restart, and adapt), which provides insights and critical actions that should be taken to cope with the expected short and long-term implications of the crisis. Finally, this study discusses how servitization can enhance resilience for future crises—providing a set of indicators on the presumed role of, and impact on, service operations in relation to what executives expect to be the "next normal."