Suchergebnisse

The purpose of the article is to study the anxiety and fears expressed by users of local Internet communities of the VKontakte social network during the first wave of the coronavirus pandemic. The collection of primary sociological information was carried out using the content analysis procedure. The article presents the results of a qualitative analysis of the context of the use of the keyword "coronavirus". The manifestation of anxiety among community subscribers varied over the study period. At the first stage (the stage of denial), users of the social network doubted the reality of the impending danger. At the next stage (comprehension), there was an understanding of the seriousness of the situation. Awareness of the impending danger comes with the appearance of regular news about the statistics of morbidity and mortality among the inhabitants of the region. Lockdown, restrictive measures and information pressure of the media, seeking to correct the habitual behavior of people, led to the formation of collective fears among the population. The representation of medical and informational fears prevailed. The third stage (routinization) is characterized by a gradual decrease in the mention of the keyword and predominantly practice-oriented comments. A decline in the number of messages from users describing information and medical fears was recorded, at the same time, their anxiety about the economic consequences of the pandemic was revealed. Once the amount of information consumed is comparable to the daily experience of a person, the anxiety caused by the spread of the coronavirus pandemic decreases.

The purpose of the article is to identify the cultural and symbolic attributes that form the symbolic capital of the Republic of Mordovia. As part of the study, a representative survey of 384 residents was conducted in accordance with quotas by sex, age, place of residence, as well as a complete survey of the target group — employees of cultural institutions of the Republic of Mordovia (763 people) using an interactive questionnaire on the Google Forms platform.
The study of cultural and symbolic attributes and the main components of the ethno-cultural image is due to the search for competitive advantages of the territory to determine and form the image of the region, taking into account the potential of national cultures. The results of the study made it possible to determine a set of authentic and original meanings and images that ensure fame and cause a stable positive association with Mordovia.
It was revealed that natural-geographical, ethno-cultural and socio-economic components give the republic its uniqueness and recognition. The natural and geographical advantage of the territory is unique natural and recreational resources, favorable geographical position, proximity to the federal center and the presence of a network of high-quality roads of federal and republican significance. The national and cultural identity of the region acts as a resource for generating its positive reputation. The organization of interesting and non-trivial cultural events that attract local and external audiences increases the attractiveness of the republic. The socio-economic advantage of Mordovia is determined by the production of industrial products and food products that have a high reputation among consumers. For the inhabitants of the region, the places of concentration, preservation and promotion of the cultural heritage of the region, located in the regional centers, become important.
The authors confirmed that the Republic of Mordovia has rich intangible assets that make it possible to construct its own unique ethno-cultural brand of the territory.

Nowadays, the city with its unique local and historical features is placed into the focus of the modern urban media. Media text verbalizes the results of a person's subjective perception of the surrounding urban space and represents the identity of the city. The purpose of this article is to identify the representation of the «urban identity» concept in the media of the Republic of Mordovia — both in city and republican newspapers and social networks. The authors conducted content analysis of the articles published in city newspapers and the comments to the posts of local Internet communities regarding their ideas about the city. Analysis of the print media deduced that the municipal authorities realize the urgency of the urban identity formation under the competition for human, informational and economic resources. The editorial boards of newspapers do a lot to create a positive image of the city. Local urban Internet communities, which has recently appeared in the regional media space, have a powerful influence on public opinion. Their communication is built mainly around the private problems of everyday urban life and is accompanied by negative evaluation of those. It was established that active discussion of problems leads to active post-discussion, post-provocation, post-hype, post-photography, post – criticism of the authorities, post – dialogue with a representative of the authorities, post – question and post-game. There is an asymmetry in the representation of the city image created, on the one hand, by the print media, and, on the other hand, by the participants in the Internet communities. The study identified the markers that can be significant for the citizens. It also detected the dependence of the construction of the Mordovia's cities identity and its representation and the communicative practices of the urban population.