Suchergebnisse

This article describes results of a systematic review of social marketing physical activity interventions targeting adults 60 years and over. Thirty-four articles covering seven social marketing interventions were identified following systematic literature review procedures. None of the identified interventions gave evidence that they addressed all six social marketing benchmark criteria; three interventions addressed five social marketing benchmark criteria and a further three interventions addressed four social marketing benchmark criteria. Four interventions reported positive behavior change, and no negative behavioral changes were reported among all seven social marketing interventions. Previous research shows that social marketing interventions employing all six benchmark criteria offer greater potential to change behaviors, yet none of the interventions in this review used all of the benchmark criteria. Audience segmentation and exchange were used by only three interventions.

AbstractThis paper examines the mechanisms of differentiated discursive disciplining for immigrants of different religious backgrounds in the French media. Based on a sample of 120 articles on immigration in the French mainstream media, textual analyses and comparisons were conducted. Results show that influenced by religious factors, the French media use secularism as a tool to portray completely different images of immigrants through different discursive logics. Muslim immigrants present a paradoxically biased negative image in the French media discourse as a collection of invaders and the disciplined. In contrast, the media image of Ukrainian immigrants of Orthodox Christian background is positive on the whole, with a certain degree of deliberateness in the details of its construction. The difference in the symbolic characterization between Catholicism and Islam enables the exclusionary media discourse against Muslim immigrants. The paper also discusses French media discourse flaws and policy dilemmas. The logic of French media discourse is paradoxical in its inability to maintain an intact secularist identification and to effectively influence political issues to the detriment of promoting immigrant integration.

Introduction:This article outlines a dog owner–focused social marketing pilot program implemented in 2017, which aimed to reduce koala and domestic dog interactions in one local city council in Australia.Literature:Dog attacks and predation are the third most common cause of death in koalas after habitat loss and vehicle strikes. Programs aiming to reduce wildlife and domestic pet interactions frequently neglect human dimensions, and social sciences have been called upon to complement conservation efforts.Methods:Developed in consultation with dog training experts and the local regional council Leave It was based on input from 41 dog owners. Leave It was a 4-week training program priced at AUD$150 that was delivered by local dog trainers who had previously received specialized koala aversion training.Findings:Co-design results indicated that the social marketing pilot program needed to emphasize training, be positive, and be dog and not koala-focused. A fun, positive dog-focused event, supported by dog retailers, entertainers, and food service providers, was held in June 2017 to launch the Leave It program. Outcome evaluations for Leave It indicated a statistically significant increase in wildlife aversion–related behaviors (stay, come back every time/some of the time, and stay quiet on command). Process evaluation indicated that people enjoyed the dog-focused event and the opportunity to seek training and obedience advice.Conclusions:Co-designing the program with dog owners in the local council area engaged community members, making them contributors rather than program participants. The program had a dog focus rather than wildlife focus as recommended by dog owners.