Suchergebnisse

Abstract
This paper models information transmission in an electoral campaign. The voters have conflicting policy interests, but they are congruent in their desire to elect a competent politician. They hold private information about the candidates for office, and they use endorsements and campaign contributions to signal their information, so as to advertise their most preferred candidates. Endorsements are cheap talk, but campaign contributions are costly, hence, contributions are stronger signals than endorsements. Therefore, contributions help to transmit information when voter interests are relatively divergent (however, not so much that campaigning is useless).

The article is devoted to the phenomenon of precedence (Yu. N. Karaulov) in modern Internet communication that implements multiple logic (self-presentation, connectivity, virality, aggressive competitiveness) in the conditions of intensive development of the main metaprocesses of modernity (globalization – individualization, commercialization - mediatization, according to F. Krotz ). The authors consider the definition of «precedent text» in the context of the concept of intertextualization, identifying features of the representation of precedent in the aspect of multimedialityr (as the example of posts using text and image in the blogosphere and SMM). Thus, the intersection of media aesthetics and communication strategies of various types is investigated. The authors come to the conclusion about the reference functions of media aesthetic elements, marking the key meanings of statements.