Suchergebnisse

Politička apatija je generalna nezainteresiranost i ravnodušnost građana prema politici, niska razina sudjelovanja u političkim aktivnostima i slab odaziv na izbore. Istraživanje provedeno na području pet slavonskih županija u Republici Hrvatskoj pokazalo je nisku razinu sudjelovanja u konvencionalnim i nekonvencionalnim političkim aktivnostima odnosno visoku razinu političke apatije. Istraživanje je provedeno 2017. godine, metodom osobnog ispitivanja na uzorku od ukupno 662 ispitanika. Rezultati analize razlika (ANOVA-e i T-testa) pokazali su kako veću tendenciju sudjelovanja u konvencionalnim i nekonvencionalnim političkim aktivnostima imaju muškarci te ispitanici s iznadprosječnim primanjima, a u slučaju nekonvencionalnih političkih aktivnosti veću tendenciju sudjelovanja iskazali su i više obrazovani ispitanici u odnosu na niže obrazovane. Provedenom klasteranalizom opisani su pojedini segmenti birača prema razini njihovog sudjelovanja u političkim aktivnostima, a rezultati su ukazali kako više od polovice ispitanika (51,2 %) pripada segmentu apatičnih građana. Ovaj segment najvećim dijelom čine žene i ispitanici s ispodprosječnim prihodima, a odlikuju ih visoke stope političkog cinizma, izrazito niske stope interesa za politiku i percipiranog znanja o politici. Rezultati ovog istraživanja doprinose teoriji i praksi političkog marketinga u Republici Hrvatskoj jer utvrđivanjem razine političke apatije te karakteristika određenih ciljnih skupina, političke stranke mogu odrediti smjer i načine djelovanja na određenu ciljnu skupinu u cilju povećanja broja svojih birača, ali i smanjenja političke apatije kao društvenog problema. Najveće ograničenje istraživanja odnosi se na nereprezentativan uzorak s obzirom na to da je istraživanje provedeno u samo jednoj regiji Republike Hrvatske. Za dobivanje cjelovite slike i utvrđivanje eventualnih regionalnih razlika istraživanje bi trebalo provesti na području cijele Republike Hrvatske. Buduća bi se istraživanja također trebala fokusirati na detaljnu analizu utjecajnih čimbenika političke apatije. Testiranjem jačine i smjera pojedinih utjecajnih čimbenika na političku apatiju dobila bi se korisna saznanja kako na te čimbenike djelovati s ciljem reduciranja političke apatije. ; Political apathy represents the general disinterest and indifference of citizens towards politics, low levels of participation in political activities, and low turnout. The research conducted in the five Slavonian counties in the Republic of Croatia showed a low level of participation in conventional and unconventional political activities, i.e. a high level of political apathy. The research was conducted in 2017, using an in-person survey method on a sample of 662 respondents. The results of the analysis of differences (ANOVA and T-test) showed that men and respondents with above-average income have a greater tendency to participate in both conventional and unconventional political activities. When it comes to unconventional political activities, a higher tendency to participate was expressed by higher educated respondents as opposed to lower educated citizens. Cluster analysis has described some segments of the voters according to their degree of involvement in political activity, and the results indicated that more than half of the respondents (51.2%) belong to the segment of apathetic citizens. This segment mainly consists of women and respondents with under average income, characterized by high rates of political cynicism, low levels of interest in politics and perceived knowledge of politics. The results of this research contribute to the theory and practice of political marketing in the Republic of Croatia. By determining the level of political apathy and the characteristics of specific target groups, political parties can determine the direction and ways of acting on a particular target group in order to increase the number of voters and to reduce political apathy as a social problem. The most significant limitation of the research is the non-representative sample given that the survey was conducted in only one region of the Republic of Croatia. To obtain a complete picture and to identify possible regional differences, research should be carried out throughout the Republic of Croatia. Future research should also focus on a detailed analysis of influential factors of political apathy. By testing the strength and direction of some influential factors on political apathy, it would be useful to know how to influence those factors in order to reduce political apathy.

Politička apatija je generalna nezainteresiranost i ravnodušnost građana prema politici, niska razina sudjelovanja u političkim aktivnostima i slab odaziv na izbore.
Istraživanje provedeno na području pet slavonskih županija u Republici
Hrvatskoj pokazalo je nisku razinu sudjelovanja u konvencionalnim i
nekonvencionalnim političkim aktivnostima odnosno visoku razinu političke
apatije. Istraživanje je provedeno 2017. godine, metodom osobnog ispitivanja na
uzorku od ukupno 662 ispitanika. Rezultati analize razlika (ANOVA-e i T-testa) pokazali
su kako veću tendenciju sudjelovanja u konvencionalnim i nekonvencionalnim
političkim aktivnostima imaju muškarci te ispitanici s iznadprosječnim
primanjima, a u slučaju nekonvencionalnih političkih aktivnosti veću tendenciju
sudjelovanja iskazali su i više obrazovani ispitanici u odnosu na niže
obrazovane. Provedenom klaster-analizom opisani su pojedini segmenti birača
prema razini njihovog sudjelovanja u političkim aktivnostima, a rezultati su
ukazali kako više od polovice ispitanika (51,2 %) pripada segmentu apatičnih
građana. Ovaj segment najvećim dijelom čine žene i ispitanici s ispodprosječnim
prihodima, a odlikuju ih visoke stope političkog cinizma, izrazito niske stope
interesa za politiku i percipiranog znanja o politici. Rezultati ovog
istraživanja doprinose teoriji i praksi političkog marketinga u Republici
Hrvatskoj jer utvrđivanjem razine političke apatije te karakteristika određenih
ciljnih skupina, političke stranke mogu odrediti smjer i načine djelovanja na
određenu ciljnu skupinu u cilju povećanja broja svojih birača, ali i smanjenja
političke apatije kao društvenog problema. Najveće ograničenje istraživanja
odnosi se na nereprezentativan uzorak s obzirom na to da je istraživanje
provedeno u samo jednoj regiji Republike Hrvatske. Za dobivanje cjelovite slike
i utvrđivanje eventualnih regionalnih razlika istraživanje bi trebalo provesti
na području cijele Republike Hrvatske. Buduća bi se istraživanja također
trebala fokusirati na detaljnu analizu utjecajnih čimbenika političke apatije.
Testiranjem jačine i smjera pojedinih utjecajnih čimbenika na političku apatiju
dobila bi se korisna saznanja kako na te čimbenike djelovati s ciljem
reduciranja političke apatije.

Purpose: The purpose of this research is to analyze the changes in Croatian Generation Z buying behavior due to the COVID-19 pandemic. As a result of the pandemic, all governments have imposed different measures that directly and indirectly impact consumer behavior. Recent studies have mostly recorded a dynamic increase in online shopping, stockpiling, and change in priorities from luxury to basic goods. This study will specifically look into the relation between Generation Z buying behavior change and their exposure to the COVID-19 pandemic as well as its impact on their perception of the quality of life. Methodology: A sample of 442 Generation Z respondents from Croatia was analyzed using ANOVA to identify buying behavior changes concerning the level of their exposure to COVID-19. The analysis also included a potential correlation between buyer behavior change and their perception of the quality of life. Results: The statistical analysis has confirmed the increase of online shopping and stockpiling in the group of respondents who were exposed to self-isolation and those who have not been exposed to COVID-19, but there was no correlation with their perception of the quality of life change as a result of forced buying behavior change. Conclusion: Generation Z is identified as an e-generation, born and brought up in a digital environment. Although the pandemic has forced them to switch even more to online shopping, they do not perceive the exposure to the COVID-19 pandemic to impact their quality of life.

Purpose: The purpose of this research is to analyze the changes in Croatian Generation Z buying behavior due to the COVID-19 pandemic. As a result of the pandemic, all governments have imposed different measures that directly and indirectly impact consumer behavior. Recent studies have mostly recorded a dynamic increase in online shopping, stockpiling, and change in priorities from luxury to basic goods. This study will specifically look into the relation between Generation Z buying behavior change and their exposure to the COVID-19 pandemic as well as its impact on their perception of the quality of life. Methodology: A sample of 442 Generation Z respondents from Croatia was analyzed using ANOVA to identify buying behavior changes concerning the level of their exposure to COVID-19. The analysis also included a potential correlation between buyer behavior change and their perception of the quality of life. Results: The statistical analysis has confirmed the increase of online shopping and stockpiling in the group of respondents who were exposed to self-isolation and those who have not been exposed to COVID-19, but there was no correlation with their perception of the quality of life change as a result of forced buying behavior change. Conclusion: Generation Z is identified as an e-generation, born and brought up in a digital environment. Although the pandemic has forced them to switch even more to online shopping, they do not perceive the exposure to the COVID-19 pandemic to impact their quality of life.

The power and the influence of Internet and the emergence of new media has significantly changed the world together with people's habits, behavior and communication. Over the years, social media have spread in most aspects of people's lives, especially among young generations. The role of social media has been investigated in many areas and it has also become very popular in the area of politics. Socially desirable goal is to encourage and increase the level of political participation, especially among young people. Previous research has shown that one of the influential factors for political participation is interest in politics. The purpose of this research was to determine the role of social media in shaping young people's interest in politics and political issues. The survey was conducted using online questionnaire among young people between the ages of 15 to 29. Results have shown that using Facebook for political discussions has a significant positive influence on young people's interest in politics. Using Twitter, however, has shown not to have significant influence on political interest of young people.

Unconventional marketing has the potential to contribute not only to the well-being of cultural institutions but also to the society by raising its general cultural level and fostering economic growth based on creative industries. This paper contributes to the theoretical explanation and understanding of the unconventional marketing approach by providing an overview of literature, a developed model of successful marketing in cultural institutions and an analysis of the objectives of such marketing. Based on empirical research on cultural institutions in the Republic of Croatia, the research objective was to contribute to identifying and understanding the factors that influence unconventional marketing as well as the potential for applying unconventional marketing in cultural institutions. Research was limited to three types of cultural institutions (theatres, museums and galleries) and it was conducted on a sample of 244 institutions by using a highly structured online questionnaire.