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The paper deals with the specific area of representational practices in which the media production/appropriation of reality in Serbia played the decisive part in the process of the fascisation of social life and every day practices in Serbia - before and during the wars in the Former Yugoslavia. It is concerned with showing how the chosen discourses of appropriation of social memory, collective trauma and the re-creation of the Enemy-Otherness in image and event can become an integral, "self-participatory" agent in the pro-Fascist construction of the social reality - through the very image/concept of the "reality" itself, which then becomes the lived experience of people exposed to the constant working of the image/concept. ; Razprava se ukvarja s posebnim poljem reprezentacijskih praks, znotraj katerega je medijska produkcija/prilaščanje realnosti pred in med vojnami v nekdanji Jugoslaviji odigrala odločilno vlogo v procesu fašizacije družbenega življenja in vsakdanjih praks v Srbiji. Avtorica skuša prikazati, kako lahko izbrani diskurzi prilaščanja družbenega spomina, kolektivna travma in poustvarjenje Sovražnika-Drugačnosti v obliki podobe in dogodka postanejo integralni "samoudeleženi" dejavnik profašistične konstrukcije družbene stvarnosti - prav skozi podobo/koncept same "stvarnosti," ki nato postane doživeta izkušnja ljudi, izpostavljenih nenehnemu delovanju podobe/koncepta.