Suchergebnisse

When we observe the entrepreneurial model of European football clubs, it is obvious that both in terms of ownership and in terms of the organizational structure, European model varies greatly compared to the entrepreneurial model in Serbia. The financial structure of European professional sports clubs is realized through income obtained from sponsors, donors, advertising, membership fees, tickets, TV rights, renting office space and their own business activities and expenses refer to the cost of the competition, training, salaries, contractual obligations, props, equipment and maintenance facilities. If clubs do not have strong sponsors and if they are unable to be commercially successful, it is obvious that they will not be able to cover their expenses and operate as a successful company. The financial structure of professional clubs in Serbia is realized mainly through donations, with the assistance of local governments and public companies, as well as through the sales of players. Taking this fact into account, we arrive at the conclusion that football clubs in Serbia do not meet the majority of requirements necessary for proper functioning, and that many organizational tasks are run contrary to the Regulations. The application of the entrepreneurial model of European football clubs would have a positive impact on the improvement of the organizational structure of football clubs in Serbia. ; Posmatrajući preduzetnički model evropskih fudbalskih klubova, očigledno je to da se kako po vlasničkoj, tako i po organizacionoj strukturi evropski model veoma razlikuje u odnosu na preduzetnički model u Srbiji. Struktura finansiranja profesionalnih sportskih klubova u Evropi se realizuje kroz prihode koji se ostvaruju od sponzora, donatora, reklama, članarina, ulaznica, prodaje TV prava, izdavanja u zakup poslovnog prostora i sopstvene delatnosti, a rashodi se odnose na troškove takmičenja, treninge, plate, ugovorne obaveze, rekvizite, opremu i održavanje objekata. Ukoliko klubovi nemaju jake sponzore i nisu u stanju da ...

The aim of this paper is to present guidelines and perspective on observing objective circumstances and subjective factors which explain why European and Serbian two football clubs which have won most trophies, are where they are today. The sample of the analysis consists of six top European clubs and two of the most successful football clubs from Serbia. Football club ownership structures primarily depend on the government arrangement, i.e. the legislative norms of the state in which they exist. Football clubs in Serbia function as civic organizations. A comparative analysis of European and Serbian clubs has been conducted, by using the generally accepted Polonsky model of sports organizations. It is easily applicable to football as well, and it is about 12 factors that influence one sports, in this case, football organization. As in many spheres, Serbian best clubs are far behind European standards. Sports success in qualifications for the European competitions and sporadic participation are more the result of sports performances and team strength than their organization and structure. While European football is becoming one of the most important elements of the economy and the society, contributing to improvement and changing cities, regions or countries, Serbian football is primarily a burden and an expense for the economy and the society.