Suchergebnisse

The Right Timing and the Right Offer for Purchase Conversion? Evidence from a Field Experiment on Shopping Cart Interventions

The Impact of Coupons on the Visit-to-Purchase Funnel

Consumer Search Activities and the Value of Ad Positions in Sponsored Search Advertising

In: Johnson School Research Paper Series No. 45-09

The Impact of Experiential Store on Customer Purchases

The Impact of Subscription Programs on Customer Purchases

Consumer Click Behavior at a Search Engine: The Role of Keyword Popularity

In: Johnson School Research Paper Series No. 24-2012

PIE: A Holistic Preference Concept and Measurement Model

In: Johnson School Research Paper Series No. 33-2010

Refocusing Loyalty Programs in the Era of Big Data: A Societal Lens Paradigm

In: Stourm, Valeria, Scott Neslin, Eric T. Bradlow, Els Breugelmans, So Yeon Chun, Pedro Gardete, P.K. Kannan, Praveen Kopalle, Young-Hoon Park, David Restrepo Amariles, Raphael Thomadsen, Yuping Liu-Thompkins, Rajkumar Venkatesan (2020) Marketing Letters, published online June 2, 2020.