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The results of the analysis of the discursive field of contemporary scientific studies on the effects of public participation in digital communication spaces are presented. The process of increased digitalization of civic activism studied from the perspective of cyberoptimists and cyberpessimists. The key components of the contexts formed by researchers, defining the features of representation and correlation of such positions in the academic environment are highlighted. The negative effects of digital activism are seen in the increase of social disunity and citizen passivity, the crisis of democratic institutions and political participation. The positive effects are in many ways the opposite of negative and more extensive. Digital activism creates a cyberspace of action that facilitates the development of civic practices and values, as well as extends previous forms of civic interaction. The networking of actions in social media reduces the transaction costs of organizing civic action. Social media users who actively participate in online public actions have stronger intentions to offline participation, thus ensuring the transfer of civic engagement from the virtual to the real environment. Digital activism offers great opportunities for innovative actions based on social networks, which allow a greater impact on social change with less effort. The polarization of the scientific community, the fragmentation of the discursive field on the influence of digital communications on civic activism, and the predominance of subjective and ideologized approaches in the research outlined in the paper, constitute new challenges for social sciences at the current stage of development.

The article presents the results of the analysis of the digital infrastructure of civil and political participation of Russians, it shows the connections between the audiences of online network communities, reflecting markers of the attitude of Russian social media users to the current government and indicators of the involvement of Russian citizens in the implementation of social initiatives. To construct graphs, we used a tool for unloading information and modeling the infrastructure of social connections of graphs, created on the basis of the programming language R. Additionally, the vkR packages were used to unload information from the VKontakte social network, as well as the igraph and ggraph packages for working with graphs and arcdiagram for visualisation. To interpret the empirical data, the principles of the network approach and the methodology of smart search for digital markers of socio-political processes were applied. As a result of the study, indicators of the density of communications between digital groups of political and civil participation were revealed, and the intersection of their audiences was established. Segments of the infrastructure of connections are shown both for all socio-media communities (research cases) and for each block of communities classified on two grounds: orientation (loyal or critically oriented towards the authorities) and type of group (political or civil). The intersection of audiences of loyalist and oppositional online communities was revealed and reflected in the graphs. The disunity and distance between loyalist, conventional audiences of groups carrying out political communication from civil groups, who are also constructively disposed towards the authorities, are shown. Revealed and graphically interpreted the techniques of capturing the user audience in the activities of opposition online leaders. Risks of a low density of connections between audiences of loyal social media communities have been substantiated. A relatively high density of connections has been established between opposition political online groups aimed at forming unconventional, deconsolidating attitudes of Russian social media users. Basic measures have been formulated to overcome the danger of consolidating supporters of opposition digital groups and the risks of increasing the influence of critical online leaders among the loyalist audience.