Aufsatz(elektronisch)#122. August 2012
An engineering systems approach to strategic change: The case of the European automotive industry
In: Strategic change, Band 21, Heft 5-6, S. 249-262
ISSN: 1099-1697
AbstractThe European automotive industry has developed a demand‐driven production method called build to order (BTO) to build cars to customer demand, but its strategic vision has yet to be widely diffused.