Acquisition of Agricultural Information from the Social Media and Interpersonal Channels by Farmers
In: Global social sciences review: an open access, triple-blind peer review, multidisciplinary journal, Band VIII, Heft II, S. 514-527
ISSN: 2616-793X
The primary goal of this research is to discover and explain how farmers in Faisalabad utilise social media and interposed channels to receive agricultural knowledge. Furthermore, the study was intended to investigate farmers' socio-demographic traits and their subsequent link with the usage of social media and interpersonal communication channels. Data for this research study were gathered from 257 farmers in the Faisalabad district. A structured questionnaire was utilised to collect data as part of the survey approach. Among the social media, Facebook is the most used media and among interpersonal channels Cosmopolite's character of famers was rated highest.