Getting to Gutsy: Using Personal Policies to Enhance (and Reclaim) Agency in The Workplace
In: Rutgers Business Review, Band 6, Heft 2
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In: Rutgers Business Review, Band 6, Heft 2
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In: Editorial "C.W. Park: A Pioneer in the Study of Branding," in Legends in Consumer Behavior: Professor C.W. Park, Editor Vanessa M. Patrick (Vol. 5), Thousand Oaks, CA: Sage Publications, 2017.
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In: Patrick, Vanessa M. (2016), "Everyday Consumer Aesthetics," Current Opinion in Psychology, 10, 60-64.
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In: Izadi Anoosha and Vanessa M. Patrick (2020), "The Power of the Pen: Handwritten Fonts Promote Haptic Engagement," forthcoming in Psychology and Marketing.
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In: Zhang, Zhe and Vanessa M. Patrick (2018), "Call me Rollie! The Role of Brand Nicknames in shaping Consumer-Brand Relationships," Journal of the Association of Consumer Research, 3(2), 147-162.
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In: Patrick, Vanessa M. and Alokparna (Sonia) Monga (2018), "Building and Growing Luxury Brands: Strategies for Pursuing Growth while Maintaining Brand Coherence" forthcoming in "Research Handbook on Luxury Branding," Editors: Felicitas Morhart, Sandor Czellar & Keith Wilcox, Edward Elgar Publishing.
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In: Hollenbeck, Candice and Vanessa M. Patrick (2017), "Alleviating survivor loneliness: The value of expressive gift systems in peer-to-peer online patient survivor networks," in Russell W. Belk (ed.) Qualitative Consumer Research (Review of Marketing Research, Volume 14) Emerald Publishing Limited, pp
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In: Patrick, Vanessa M. and Ngoc (Rita) To (2017), "Winning over the hearts and minds of India's luxury consumer: Unique challenges for luxury brand strategy in India" in "Indian Consumer Perspectives", Editors Durairaj Maheswaran (Mahesh) and Thomas Puliyel. Oxford University Press.
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In: Hagtvedt, Henrik and Vanessa M. Patrick (2016), "Gilt versus Guilt: Should Luxury and Charity Partner at the Point of Sale?," Journal of Retailing, 92(1), 56-64.
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In: Hollenbeck, Candice and Vanessa M. Patrick (2016), "Mastering Survivorship: How Brands Facilitate the Transformation to Heroic Survivor," Journal of Business Research, 61(1), 73-82.
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In: Patrick, Vanessa M. and Henrik Hagtvedt (2016), "Luxury Branding" in "The Future of Branding," Editors Rajendra Srivastava and Greg M Thomas. Sage Publications.
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In: Hagtvedt, Henrik and Vanessa M. Patrick (2014), "Consumer Response to Overstyling: Balancing Aesthetics and Functionality in Product Design," Psychology and Marketing, 31(7), 518-525.
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In: Patrick, Vanessa M. and Henrik Hagtvedt (2010), "Art in Advertising" in the Encyclopedia of Creativity, 2nd Edition, Editors Mark Runco and Steven Pritzker.
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In: Hagtvedt, Henrik and Vanessa M. Patrick (2010), "Fine Arts" in the Encyclopedia of Consumer Culture, Editor Dale Southerton, Sage Publications.
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In: Patrick, Vanessa M. and Henrik Hagtvedt (2009), "Luxury Branding," in the Handbook of Brand Relationships, Editors: Joseph Priester, Deborah J. MacInnis and C. Whan Park.
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