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Presentation "Revista brasileira de políticas de comunicação" ; (Excerto) "Public communication and digital platforms" is the theme of this edition of the Brazilian Journal of Communication Policies (RBPC), a publication in connection with the Laboratory of Political Communication at the University of Brasilia (LaPCom/UnB). A group of national and international experts were invited to analyze and send in various contributions. A number of texts analysing the current state of public communication were selected from these contributions. These texts mainly focused on online radio and TV and how it (the web) has become a platform for producing, distributing and/or accessing content as well as an interactive channel for listeners, readers and viewers. This issue of the journal prioritized academic excellence and diversity, and was not restricted to only using concepts such as public broadcasting, public communication or public service media. The editors' choice to do that was based on the fact that these concepts do not necessarily sum up the main point the RBPC wanted to make: how changes in technology have contributed towards conceptual and practical transformations in public communication channels. For example, what was previously referred to as public broadcasting (it occupied only the electromagnetic spectrum), is nowadays also referred to as public service media since it uses internet ...

Unlike the commercial sector because, among other aspects, it does not have a profitable objective, the public sector of communication has been defined according to a principle of universality and of equal access of citizens to media products. Notwithstanding this basic ground, which is more or less common to the public service broadcasting systems from most origins, the denomination of public service broadcasting – consistent with a European tradition – is not an unequivocal correlate of the concept of public communication – more in tune with an American, at least South-American, tradition. Focused on the experiences of Portugal and Brazil, this paper develops a comparative approach that aims to understand the political, social, and cultural framework of the public media activity in these two countries. Based on an analysis of legal documents that support the development of this activity, the paper is meant to discuss the sector in the broader context of Portuguese and Brazilian communication policies. On the other hand, while not ignoring the aspects – such as funding and independence issues – that have made public service broadcasting and public communication a field of permanent debate, this article also aims to identify and discuss the challenges faced by concessionary companies.

Unlike the commercial sector because, among other aspects, it does not have a profitable objective, the public sector of communication has been defined according to a principle of universality and of equal access of citizens to media products. Notwithstanding this basic ground, which is more or less common to the public service broadcasting systems from most origins, the denomination of public service broadcasting – consistent with a European tradition – is not an unequivocal correlate of the concept of public communication – more in tune with an American, at least South-American, tradition. Focused on the experiences of Portugal and Brazil, this paper develops a comparative approach that aims to understand the political, social, and cultural framework of the public media activity in these two countries. Based on an analysis of legal documents that support the development of this activity, the paper is meant to discuss the sector in the broader context of Portuguese and Brazilian communication policies. On the other hand, while not ignoring the aspects – such as funding and independence issues – that have made public service broadcasting and public communication a field of permanent debate, this article also aims to identify and discuss the challenges faced by concessionary ...

Unlike the commercial sector because, among other aspects, it does not have a profitable objective, the public sector of communication has been defined according to a principle of universality and of equal access of citizens to media products. Notwithstanding this basic ground, which is more or less common to the public service broadcasting systems from most origins, the denomination of public service broadcasting – consistent with a European tradition – is not an unequivocal correlate of the concept of public communication – more in tune with an American, at least South-American, tradition. Focused on the experiences of Portugal and Brazil, this paper develops a comparative approach that aims to understand the political, social, and cultural framework of the public media activity in these two countries. Based on an analysis of legal documents that support the development of this activity, the paper is meant to discuss the sector in the broader context of Portuguese and Brazilian communication policies. On the other hand, while not ignoring the aspects – such as funding and independence issues – that have made public service broadcasting and public communication a field of permanent debate, this article also aims to identify and discuss the challenges faced by concessionary companies.

This paper analyzes one of the basic actions of SOS-Imprensa, the mechanism to assure Media Accountability with the goal of proposing a synthesis of models for the Brazilian reality. The article aims to address the possibilities of creating and improving mechanisms to stimulate the democratic press process and to mark out and assure freedom of speech and personal rights with respect to the media. Based on the Press Social Responsibility Theory, the hypothesis is that the experiences analyzed (Communication Council, Press Council, Ombudsman and Readers Council) are alternatives for accountability, mediation and arbitration, seeking visibility, trust and public support in favor of fairer media.

This paper's objective is to identify the level of digital inclusion made possible by Brazilian digital divide program Electronic Government – Citizen Attention Service (Governo Eletrônico – Serviço de Atendimento ao Cidadão – Gesac) on indigenous lands. We are guided by Brazilian sociologist Bernardo Sorj's five level digital inclusion system: 1) the existence of physical transmission infrastructure, 2) the availability of equipment/connection, 3) training in the use of computing tools and the internet, 4) the intellectual ability and social integration, and 5) the production and use of specific content. Our hypothesis is that, despite an official discourse aligned with the discussions on the knowledge societies, in practice, Gesac is still operated by a technological determinism. To test this hypothesis, we performed the observation of the internet access point in the indigenous school Pamáali, of Baniwa and Coripaco ethnicities, located in the northwestern area of the Brazilian Amazon. We also discussed and conducted interviews with actors involved in the implementation of digital inclusion programs aimed at indigenous peoples: ministries and Indian National Foundation (FUNAI) officials, representatives of the third sector and indigenous themselves. The challenges we identify lead to the conclusion that indigenous digital divide is just one of the several divides to which indigenous groups are subjected since colonial times, being one more consequence of these divides at the same time that it also accentuates them. As long as Brazilian government's digital inclusion actions aimed at indigenous peoples are not created and implemented as part of a broader indigenous policy and do not take into consideration the specificities of these groups, these initiatives will be limited to providing internet connection and donating equipment that shall either remain underused or will rapidly deteriorate. ; El objetivo de este trabajo es identificar el nivel de inclusión digital realizado por el programa brasileño de inclusión digital Gobierno Electrónico - Servicio de Atención al Ciudadano (Governo Eletrônico - Serviço de Atendimento ao Cidadão - Gesac) en tierras indígenas. Nos guiamos por el sistema de inclusión digital del sociólogo brasileño Bernardo Sorj, quien identifica cinco niveles: 1) la existencia de una infraestructura física de transmisión, 2) la disponibilidad de equipamiento/conexión, 3) capacitación en el uso de herramientas informáticas e internet, 4) la capacidad intelectual e la integración social, e 5) la producción y uso de contenidos específicos. Nuestra hipótesis es que, a pesar del discurso oficial alineado con los debates sobre las sociedades del conocimiento, en la práctica, Gesac todavía está operado por un determinismo tecnológico. Para probar esta hipótesis, realizamos la observación del punto de acceso a internet en la escuela indígena Pamáali, ubicado en la zona noroccidental de la Amazonia brasileña. También hemos discutido y llevado a cabo entrevistas con los actores involucrados en la implementación de programas de inclusión digital dirigida a los pueblos indígenas: los ministerios y funcionarios de la Fundación Nacional del Indio (FUNAI), representantes del tercer sector y los propios indígenas. Los desafíos que identificamos llevan a la conclusión de que la brecha digital indígena es sólo una de las varias brechas a que los grupos indígenas son sometidos desde tiempos coloniales, siendo una consecuencia más de estas divisiones a la vez que también las acentúa. Mientras las acciones de inclusión digital del gobierno brasileño dirigidos a los pueblos indígenas no se hagan e implementen como parte de una política indígena más amplia y no tengan en cuenta las especificidades de estos grupos, estas iniciativas se limitaran a brindar conexión a internet y la donación de equipos