Suchergebnisse

Chapter 1 Innovative Development of Mainstream Media against the Background of Media Convergence -- Chapter 2 Convergence Course and Experience of Mainstream Foreign Media -- Chapter 3 Exploring the Issues and Causes of Convergence and Innovation of Mainstream Chinese Media -- Chapter 4 Status Quo of Convergence and Innovation of Mainstream Chinese Media -- Chapter 5 Suggestions and Strategies for Promoting Convergence and Innovation of Mainstream Media -- Conclusion.

Chapter One: The Rise, Concept and Manifestations of Media Convergence -- Chapter Two: The Challenges and Opportunities Facing Radio and Television Against the Background of Media Convergence -- Chapter Three: Cases of Reforms of Radio and Television Against the Background of Media Convergence -- Chapter Four: Communication strategies of Radio and Television against the Background of Media Convergence -- Chapter Five: Prospects for Media Convergence.

This book discusses the effect of communication strategies in the course of China's national image building from both a theoretical and a practical perspective. The research data are collected via researcher's in-depth observation as well as focus group analysis and case study of selected Chinese radio and TV networks. On the basis of the empirical study and drawing on theories of international communication and political communication, this book also introduces an analytical framework that can be used to evaluate the effect of communication strategies in practice. Especially, the framework is applied to systematically analyze the formation and application of Chinese Communist Party's communication strategy with an aim at improving the national image and increasing its global influence. This book is of interest to graduate students and researchers who are interested in the broadcast communication in China.

There is a prevailing belief that due to inadequacy of funds and education, radio should be the medium for people in the underdeveloped areas of China. However, the author has found out through field investigations that notwithstanding its important role in developed areas, radio technology is not widely used in those places. In transforming Chinese society, numerous reasons polarize the application value of radio technology which the author evaluates in present-day Chinese society, using a combination of quantitative and qualitative methods that yielded a large amount of first-hand survey and interview data. The study analyzes the development situation in poor as well as rich areas of China and explores the prospects of radio in the country. It reinterprets the development of radio from a completely new perspective with the aid of some theories in mass communication.

"Communication is a cornerstone of social interaction, and the study of communication and media has always moved across academic fields in the social sciences and humanities. Today it is a critical focus of study in cultural studies, business, organizational development, health, philosophy, international policy, literary criticism and psychology. Launched in 2006 with Denis McQuail's definitive four-volume major work Mass Communication, SAGE Benchmarks in Communication is an exciting new series that will bring together the best of the best from across the disciplines - both classics and material previously difficult to access"--

Chapter 1 Media's Role in the AI Era? -- Chapter 2 Differences in Smart Media Communication -- Chapter 3 VR—Pioneering Smart Media Communication -- Chapter 4 SmartStories—The Backbone of Smart Media Communication -- Chapter 5 Social Network—The Core of Smart Media Communication -- Chapter 6 Platform Society—The Trend of Smart Media Communication -- Chapter 7 The Push by 5G -- Chapter 8 Reflection and Future of Smart Media Communication. .

Overview of E-Sports -- Development History and Status-Quo of Global E-Sports -- Development Environment of China's E-Sports Industry -- Development History and Status-Quo of China's E-sports Industry -- Comparative Analysis of Global E-Sports Industry -- Case Analysis on World's Top E-Sports Events -- Special Analysis on the Development of China's E-Sports Industry -- Problem Analysis on the Development of China's E-Sports Industry -- Countermeasures and Suggestions for the Development of China's E-Sports Industry -- Innovation Characteristics and Development Trend of China's E-Sports Industry. .