Suchergebnisse

The article deals with the problem of distortion of meanings when covering an event in transmedia in the aspect of its impact on the linguistic personality of a web communicant. A detailed review of domestic and foreign scientific literature enables the authors to conclude that the formation of transmedia as a specific means of reproducing the information picture of an event is accompanied by genre transformations and convergence of media formats. The article proves that as a component of the transmedia structure, which is formed by means of artificial intelligence and digitalization, network media are changing their style of event coverage, and the use of clickbait is becoming more frequent in the headlines of publications. It increases the incongruence between the content and the title. As a result, a linguistic virtual personality, experiencing uncertainty about the reliability of media reports, demonstrates a tendency towards linguistic simplification, entertainment, speech negativity and provocation. It shows the need for strong emotional, expressive, evaluative language tools that enhance the effect of sensationalism. Systematization of quantitative and qualitative indicators has made it possible to specify the signs of destructive disorders and trace the mechanisms of influence of transmedia processes on the virtual linguistic personality. As a result, the authors identify similarities and differences between the communicative expectations of information recipients and the linguistic means of media texts as part of transmedia, revealing their destructive impact on the network audience.

The article discusses the semantic and stylistic status of the English language words and word combinations nominating a representative of the Negroid race. The authors also searched for functional analogs of these designations in the modern Russian language. The research is based on the English-language and Russian-language explanatory dictionaries. The decision to study this semantic group is due to its direct relation to the first politically correct euphemisms. The relevance of the work is associated with researchers' increased interest in politically correct vocabulary and insufficient attention to the specifics of its use in scientific discourse. The authors attempt to provide a preliminary classification of lexical units with regard to the scientific discourse, considering their presence or absence in the selected explanatory dictionaries, as well as stylistic notes and comments. It is recommended to assign each studied designation to one of three categories in view of its supposed compatibility with the scientific discourse: 1) lexical units that can be used as common words and word combinations; 2) lexical units which need to be clarified or justified within the given work; 3) lexical units not recommended for such texts. Further research assumes a more detailed justification and possible refinement of the presented classification within a separate scientific paper.

Introduction. N. A. Berdyaev's many-sided philo- sophical interests and his indefatigability in creative activity contributed to the development of an original worldview system, in which eschatological ideas were the basic part. The authors consider the assessment of these ideas by the outstanding his- torian of Russian philosophy V.V. A. Berdyaev, the significance of which is enhanced due to the fact that it was given not only by a historian of thought, but also by the creator of his own and generally complete philosophical system, based, like the philosophy of N. A. Berdyaev, on the ideological foundation of Orthodoxy. The purpose of the study. The authors attempt to identify the causes and motives for the discrepancy between N. A. Berdyaev's eschatological ideas and the traditional Christian understanding of the "end of history", which V. V. Zenkovsky strictly adhered to. Methods. As a general philosophical methodology, the authors use a personalistic approach, which was followed by both N. A. Berdyaev and V. V. Zenkovsky. The main premise of this approach is to affirm the free-creative activity of a person who, following his inner impulses is capable of changing the surrounding reality, both social and natural. The study also uses general scientific methods — analy- sis, synthesis, comparison, generalization. Scientific novelty of the research. The authors' conclusions regarding the fact that N. A. Berdyaev did not overcome the evolutionist historiosophical paradigm, which has retained its significance in Russian metaphysics since the publication of the early works of V. S. Solovyov, the founder of this direction, have scientific novelty. Results. The eschatology of N. A. Berdyaev should be considered transitional from immanent (evolu- tionary) to transcendent, since elements of panthe- ism were preserved in it. V. V. Zenkovsky drew attention to this, noting that the entire religious world of N. A. Berdyaev bears the "fatal seal" of religious immanentism. Due to the inconsistency of his beliefs with the general worldview of Christian transcendentism, which never essentially brought the Creator and creation closer together, V.V. Zenkovsky avoided assessing N.A. Berdyaev as an Orthodox philosopher.

The subject of the article is a comparison of the case systems of the agglutinative Turkic languages of Southern Siberia with the aim to establish their typological commonality and differences. The method of case systems geometric modeling allows us to clearly demonstrate the semantic oppositions of case forms in a selected language and compare differences in the semantic structure of case systems of both related and non-related languages. The main result of the study is the establishment of a direct relationship between the case category, the language morphological type and the canonical structure of a typical utterance in each language and an indirect relationship with the typical conditions of communication in a language community. The study showed that the case systems of the considered languages contain the optimal composition of paradigm elements in the communicative conditions typical for agglutinative languages. Speakers of agglutinative languages have common generic and individual images, and in a particular situation, communicants are aware of the subjects and objects mentioned in the utterance, which allows using case forms to express not only the main actant roles, but also additional components of grammatical meanings. The results obtained can be used primarily in systemic typology, as well as in Turkic studies.

The article contains a comparison of Spanish and Portuguese soft power models. Within the framework of the problem-chronological approach, mainly the method of comparative analysis was applied. On the basis of the historical parallels between the two Iberian states, the authors highlight the origins of the modern Spanish and Portuguese brands. They investigate national interpretations of the concept of soft power in Spain and Portugal and compare their main elements in the national formulas of soft power. Besides, the differences in the assessment of Spanish and Portuguese soft power in international rankings is pointed out. After the analysis of the structures of soft power management in Spain and Portugal is conducted, the attention is drawn to the juxtaposition of the activities and the influence of two linguistic institutions: the Cervantes Institute and the Camões Institute. The following conclusion is drawn: the soft power of Spain and Portugal is based on similar resources but is implemented with varying degrees of success. The Spanish soft power model became more attractive. The main reason for this is the absence of a body responsible for the national brand in Portugal, while the Spanish soft power is regulated by a government authority, The Portuguese brand is mainly managed by private institutions with little or no coordination between them.

Introduction and the aim of the study. The paper analyzes the place and role of morphogenetic theory within a framework of contemporary socialtheoretical discourse. M. Archer's morphogenetic theory and P. Donati's relational conception are considered as two examples of this discourse. Methods. The authors use analytical methods (analysis, synthesis, etc.), applied in contemporary philosophy of social sciences. Scientific novelty. The key idea of the paper is analyzing morphogenetic social theory in terms of analytical scholasticism as a deviant way of contemporary social theory development. Results. Morphogenetic theory is rather a sociological theory than interdisciplinary social theory; the sophisticated language of "morphogenists" mat seem difficult for other scholars to understand; morphogenetic theory demonstrates indefinite perspectives concerning interdisciplinary or transdisciplinary discourse in the context of contemporary stage of social-humanitarian knowledge development. Conclusions. The status of "morphogenetic theory" among other directions of social theory is by far "peripheral".