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This book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems. While academic research in Marketing has developed increasingly sophisticated analytical tools, the role of customer analytics as a source of value creation from an Accounting and Finance perspective has received limited attention. The authors aim to fill this gap by blending interdisciplinary academic rigor with practical insights from real-world applications. Readers will find thorough coverage of advanced customer accounting concepts and techniques, including the calculation of customer lifetime value and customer equity for internal decision-making and for external financial reporting and valuation. Beyond a professional audience, the book will serve as ideal companion reading for students enrolled in undergraduate, graduate, or MBA courses.

AbstractCustomer‐centric strategy firms need to focus on forward‐looking indicators and ensure a synergistic relationship between decision rights, performance measurement, and reward systems.

Intro -- Preface -- Introduction to Mobile Health Systems -- The Sensing Component -- The Processing Component -- The Web Component -- The Book Structure -- Final Remark -- Contents -- Contributors -- Acronyms -- 1 Introduction -- 1.1 Introduction -- 1.2 P4 Medicine -- 1.3 Future and Perspective for Healthcare System -- References -- 2 The mHealth -- 2.1 Introduction -- 2.2 Core Characteristics and Context -- 2.3 Benefits and Challenges -- 2.3.1 Ecological Momentary Assessment (EMA) -- 2.3.2 Patient Empowerment and Engagement -- 2.3.3 Service Delivery in Underserved Areas -- 2.3.4 The Digital Divide and Health Inequalities -- 2.3.5 Attrition and Increased Dropout -- 2.3.6 Need for Methods to Ensure Quality in mHealth -- 2.4 Conclusions -- References -- 3 mHealth Market Exploitation Through the Analysis of the Related Intellectual Property Rights -- 3.1 Introduction -- 3.2 Materials and Methods -- 3.3 Results -- 3.4 Selected and Recent mHealth Patent Applications -- 3.5 Discussion -- 3.6 Conclusion -- References -- 4 Cybersecurity and the Evolutions of Healthcare: Challenges and Threats Behind Its Evolution -- 4.1 Introduction -- 4.2 The Healthcare Scenario -- 4.2.1 Hospital 2.0, Evolution of the Patient Ecosystem -- 4.2.2 Personal Information Space -- 4.3 Driving Forces -- 4.4 Cybercrime and Cyberterrorism Scenario in Healthcare -- 4.5 Cybercrime -- 4.5.1 Current Status of Cybercrime -- 4.5.2 Current Threats in Healthcare -- 4.5.3 The Problem of Social Engineering -- 4.5.4 Current Defences in Healthcare -- 4.5.5 Future Threats in Healthcare -- 4.6 Cyberterrorism -- 4.6.1 Current Status of Cyberterrorism -- 4.6.2 Current Threats in Cyberterrorism -- 4.6.3 Current Defences in Cyberterrorism -- 4.6.4 Future Threats in Cyberterrorism -- 4.7 Future Defences -- 4.7.1 The role of training to mitigate the threats related to the human layer of security.