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Research relevance. Amid significant influence of the new regional and global determinants, the assessment of united territorial communities` development is relevant, as it allows to identify the specific features and to determine future priorities. Problem statement. Nowadays considerable changes in various spheres of economic functioning that need appropriate actions take place. As a rule, the economy does not have time to adapt to today`s challenges in a short period of time. Typically united territorial communities (UTCs) through self-organization are able to respond quickly to changes and challenges, and do not expect decision-making at the top level of economic functioning. That is, communities are built-in stabilizers for the development of both regional and national economies. The mentioned above mainstreams the issue of territorial entities` development assessment in order to determine sustainability and adaptability of all levels of economic functioning. Analysis of recent studies and publications. A number of theoretical and practical studies has been devoted to the problems of united territorial communities` development, namely of V. Babayev, I. Drobot, Yu. Molodozhion, V. Nakonechnyi. Scientists are analyzing the problems of territorial entities` development management as subsystems with a high level of self-sufficiency. Identifying research gap. Despite the considerable amount of theoretical and methodological studies dedicated to united territorial communities` functioning and development, there is a need to find out effective analytical tools, such as fuzzy-set theory and its application for the development of territorial entities. Subject of study is scientific and practical basis of united territorial communities` development in the context of new regional and global determinants` impact. The purpose of the study is united territorial communities` development assessment applying the fuzzy-set theory. Study tasks: to distinguish from the existing statistical base the indicators that characterize functioning and development of territorial communities; to assess territorial entities development on the basis of the proposed method of fuzzy-set theory; to determine directions to increase the level of territorial communities` development based on the obtained results. Мethods: statistical and economic; systematic approach; abstract-logical. Findings: the method to assess united territorial communities` development using fuzzy-set theory has been proposed. It has been implemented on the basis of twenty territorial communities of Zaporizhzhia region. Field of findings application: the process of creating of the national concept of united territorial communities` development; community`s development strategy, territorial management. Conclusions: it has been determined that 70 % (16 communities) of total number (20 communities of Zaporizhzhia region) have high development level, 5 communities have intermediate development level (22 % of total amount), 2 communities with low development level form 8 %. It has been proved that there is a number of communities balancing between high and intermediate development level. They need a set of institutional arrangements and tools to occupy stable places in the general ranking.

Subject, objective of the study. The role of human resources at the present stage of society development is revealed. Globalization determinants are distinguished. Adjustment of the role of human resources amid intensification of globalization impact on all components of human life is illustrated. The influence of modern globalization tendencies on labour activity is determined. Hereupon industrial and informational approaches to the definition of the subsence of labour are figured out. The analysis of globalization factors influence on the development of human resources is made. The objective of the study is to analyze globalization determinants impact on human resources development. Method and methodology of research design. General scientific and specific methods and techniques of scientific research are used: induction and deduction, when determining the role of human resources at the present stage of society development; analysis and synthesis, when determining the impact of modern globalization tendencies on labour and human resources development; scientific abstraction and systematic analysis, when emphasizing globalization factors. Study findings. Findings of the impact analysis of globalization factors on human resources development are presented. Globalization factors are identified. The peculiarities of their effect are characterized. Conclusions. Taking into account current tendencies in the development of society, the role of human resources is being increased. They determine the potential opportunities, ensure competitiveness rate and shape the future trajectories of development. Intensification of globalization process effect leads to the need for constant development and self-improvement of a person in order to meet modern requirements and increase individual competitiveness rate. We identify some key globalization determinants, which affect human resources development: economic, political, technological, educational, social and cultural. These factors peculiarities mean the chain reaction which cause the factor`s performance initiated by other`s impact. Nowadays there are significant changes in the work activity, the nature of labor, in which the highest creative activity of a person is considered to be the most important. The result is the creation of a unique product that simultaneously satisfies the needs of a person in the development of abilities, self-realization, and at the same time satisfies the needs of others.

Purpose: Sustainable, inclusive progress, accompanied by income growth along with higher opportunities, quality of life, and environmental security, should be recognized as the key goal of any society. Moreover, development must necessarily include quality indicators, which reflect the compliance of the created economic environment with people's expectations. Therefore the aim of this research is to create a comprehensive index that combines quantitative and qualitative development indicators and identifies areas that need further attention and research. Design/Methodology/Approach: Unlike commonly accepted method of element by element development assessment, the method for calculating integrated development index for the EU member-states during 2016-2017s has been proposed in the article as well as the scenario forecasting up to 2020. The study is aimed at a hypothesis testing as: despite high income level, the country may experience low life satisfaction. Findings: Based on the analysis, it has been determined that countries with highest rates of human development occupy lower ranks according to the satisfaction with life index. Our comprehensive development index, which integrates human development index, the satisfaction with life and environmental performance index, has allowed us to identify countries that have balanced development of their economic-human-ecological systems. Practical Implications: Trend of decreasing value of the comprehensive development index of almost all EU member countries due to the reduction of their integrate indicators raise doubts. This may mean that EU member states' development will have slower, and subsequently negative dynamics. The results of scenario forecasting have confirmed it, without changing the priority from quantitative indicators to qualitative ones. Originality/Value: The study proves the need to take into account both objective and subjective development indicators in order to improve them and reach the overall goals of the EU. This will strengthen EU's international status ; peer-reviewed

Pereverzieva A.V., Hubar O.V., Moskalenko O.Yu. ASSESSMENT OF THE FACTORS OF MICRO- AND MACRO-MARKETING ENVIRONMENT OF THE FIRM ACTIVITY IN THE MARKETPurpose. The aim of the article is to offer a method of estimating the factors of micro- and macro-marketing environment, which will allow identifying potentially profitable markets of the world.Methodology of research. Theoretical analysis of concepts and principles is carried out on the basis of using general scientific methods. The main tools of practical research are based on the use of matrix methods that allow systematizing the results and presenting them in tabular form, which facilitates the implementation of comparative analysis. Certain mathematical dependences, namely the formula of the geometric mean, are used to determine the weighted values of the factors of micro- and macro-marketing environment. This uses two approaches, one of which allows you to take into account all the factors at once, and the other involves the compensation of lower values of higher values.Findings. Factors of macro- and micro-marketing environment are singled out. Among the main macro-factors are identified political-legal, economic, demographic, technical-technological and cultural. At the micro level, the key role for the company's activities in the international market is played by such marketing factors as: competitors, consumers, intermediaries and others. A toolkit for assessing the factors of the micro- and macro-marketing environment is proposed, which allows identifying markets, attractive activities and development.Originality. An evaluation method was developed that allows taking into account not only quantitative but also qualitative factors in the analysis. An element of scientific novelty is the application of the matrix method to the analysis of factors of the micro- and macro-economic environment, which ultimately allows determining the country's market, which has the most favourable environment for functioning.Practical value. Practical significance determines the universality of the proposed method, which can be used for any group of factors, regardless of the classification criteria, and the method of presenting the results in a convenient form – in the form of a matrix – significantly optimizes and facilitates comparative analysis and allows to determine country and market for exit, which have the most favourable conditions for activity and development.Key words: micro-marketing environment, macro-marketing environment, factors, competition, consumers, market, intermediaries.