Suchergebnisse

Predmet je rada analiza spotova predsjedničkih kandidata na vlasti u trenutku održavanja predsjedničkih izbora 2012. i 2017. godine. Iz 2012. godine analizirat će se spot kandidata Demokratske stranke Borisa Tadića, a iz 2017. godine spot kandidata Srpske napredne stranke Aleksandra Vučića. U navedenim spotovima prikazat će se korištenje negativne propagande oba kandidata prema suparnicima. Rad je podijeljen u nekoliko dijelova. Na početku će čitatelji biti upoznati sa značajem koji spotovi imaju u suvremenoj političkoj propagandi, kao i sa samim pojmom kampanje. U drugom dijelu ukazat će se na sve veći trend upotrebe negativne političke propagande. Kao metodu promatranja navedenih spotova koristit će se metoda analize sadržaja. Poseban dio odvojen je za teorijski pregled ove metode. U završnom dijelu izložit će se rezultati promatranja. Analizom navedenih spotova uočava se da je Boris Tadić, na direktan način, tokom čitavog spota pokušavao diskreditirati suparnika Tomislava Nikolića, dok je Aleksandar Vučić koristio indirektnu tehniku negativne propagande. Ova je razlika bitna, jer je strategija Aleksandra Vučića bila uspješnija, gledano kroz prizmu izbornog rezultata. Društveno akademski doprinos ovog rada je u tome što predstavlja jednu od rijetkih analiza negativne propagande tijekom predizborne kampanje u Srbiji. ; The subject of the paper is the analysis of the videos of the presidential candidates in power at the time of the presidential elections in 2012 and 2017. From 2012, the video of the candidate of the Democratic Party, Boris Tadic, will be analyzed, and from 2017, the video of the candidate of the Serbian Progressive Party, Aleksandar Vucic, will be analyzed. In the mentioned videos, the use of negative propaganda of these two candidates towards their opponents will be pointed out. The work will be divided into several parts, at the beginning the readers will be acquainted with the significance of the videos in modern political propaganda, as well as with the very concept of the campaign. The second part will point out the growing trend of using negative political propaganda. The method of content analysis will be used for the method of observing the mentioned videos. A special section will be set aside for a theoretical review of this method. In the final part, the results of the observation will be presented. The analysis of the mentioned videos shows that Boris Tadic directly tried to discredit his opponent Tomislav Nikolic during the entire video, while Aleksandar Vucic used the indirect technique of negative propaganda. This difference is important, because the strategy of Aleksandar Vucic was more successful, viewed through the election result. The socio-academic contribution of this paper is that it represents one of the rare analyzes of negative propaganda during the election campaign in Serbia

Higher education plays a key role in the development of a country and society. Cooperation between different universities and educational institutions at the international level is important for enriching the educational experience of students, sharing knowledge and innovation, and promoting cultural diversity. This scientific paper examines the scope of the influence of the French Republic and its educational model on the development of higher education in the Federation of Bosnia and Herzegovina. The specificity of Bosnia and Herzegovina is reflected in the multiculturalism that dominates, but also in the fact that this country has been constituting itself for the last few decades. In order to represent the interests and needs of different groups in the most successful ways, Bosnia and Herzegovina applied the existing examples of good practice from France in various social spheres, among others in the field of education. The French education system is one of the world's most successful higher education systems. In addition, the French state, through various incentives such as donations or scholarships to the best students, influenced the development and institutionalization of universities around the world. The basic hypothesis on which this work is based is that inter-university cooperation between France and Bosnia and Herzegovina contributes to the improvement of the quality of higher education, especially in terms of academic excellence and research capacities of Bosnia and Herzegovina. The method on the basis of which the hypothesis is tested is the method of technology and knowledge transfer techniques, and the comparative method will be used as an additional method.