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The article is devoted to urban identity as a socio-cultural, psychological and emotional construct determined by a number of factors. As a significant component of social identity, urban identity is determined by how strong an individual's social ties are, whether he is included in long-term stable social groups, which, in turn, forms an emotional assessment of such identity in relation to «his» and «strangers», as well as group values, social norms, stereotypes, behavioral patterns. The author of the article presents the characteristics of urban identity as a result of self-determination of personality, its socialization and adaptation in a particular urban space, in the process of assimilation and reproduction of cultural symbols, accepted norms, traditions, lifestyle of city residents. The relevance of the study of urban identity is determined by the peculiarities of the urban environment and urban lifestyle: the author of the article puts forward a tendency to increase the mobility of the population and a decrease in the role of physical space in the life of a modern person as factors that can create barriers to the formation of a conscious urban identity. The article proves that the self-consciousness and personal identity of city residents are largely determined by various aspects of the cultural space of the city. The impossibility of perceiving urban space in its integrity does not hinder personal identity and self-determination, and the possibility of implementing the social practices of its residents forms their emotional attachment to the city. The formation of urban identity is conditioned by stable, changeable and symbolic factors. The author of the article also identifies parameters that allow assessing the degree of urban identity, among which the uniqueness of the city, identity and positivity of its perception play a decisive role in modern Russian society, which, in turn, determines in many ways the practical potential of urban identity. The conclusion is made about the importance of urban identity among other values of Russians, because active emotional experience and active embodiment of the urban identity of individuals and social groups contributes to the comprehensive economic, social and political development of modern Russian society.

The scientific article is devoted to the consideration of the correlations of urban identity and the image of the city as an important symbolic aspect of such identity and urban toponymy. It is determined that the city dweller, constructing his own urban space, acquiring the status of a place, actualizes the images of "his city" (due to subjective experiences and memories, places that have personal significance for the city dweller) and "our city" (the subject is the urban community, for members which is characterized by self-identification with the values of this urban area). At the same time, in the formation of urban identity, attachment to a place is most significant, which is traditionally understood as a feeling of connection with a specific physical environment based on the meanings that are attached to this physical environment and activities in relation to this space. This attachment to the place allows you to establish a cognitive-emotional connection with the place, which determines both the emergence of a sense of security and belonging to "one's own group". The image of the city includes meanings that are significant for the individual and society, which allow identifying the territory as a place associated with the experience of urban identity.
Urban identity for a person is filled with modal meanings, conditionally divided into positive and negative. Acceptance of urban space and knowledge of the area itself, its names and topoi determines the leading role of urban toponymy, which it plays in the communicative paradigm of the city. The special semiotic status of toponymy is determined by the historical, geographical and cultural content of the symbolic images reproduced by toponyms. The functioning of toponyms is influenced by the urban identity of a person or social group, objectified in the image of the city inherent in them

The South of Russia is characterized by a complex structure, a contradictory history of interethnic relations and active migration processes. All of the above creates difficulties for the region's societal integration and strengthening of macroregional ties. The state's national strategy presupposes the formation of a positive civic identity of Russia's population while preserving its ethnocultural diversity. The self-determination processes of ethnosocial groups in the post-Soviet space have revealed a competition between the civic and ethnic components in the identity of the national republics' population. Therefore, the structural and dynamic dimension of the identity of the multiethnic population in the South of Russia is being actualized. The article empirically characterizes the complex identity of the population in the multiethnic subregions of the Russian South in terms of the region's societal (macrolevel) integration. Based on the sociological research conducted in early 2021 in the Rostov region, the Republic of Adygea and the Republic of Daghestan, the nature of the local residents' identity along the following axes is analyzed: (1) civic, regional and ethnic identifications; (2) I- and we-identifications; (3) primordial and constructed forms of identity. Modern sociological measurements demonstrate that in the structure of cognitive I-identifications of the population of the Russian South, primordial (gender, marital status) and constructed civic (Russian citizen) identity components prevail. In the Rostov region, the core of the respondents' identity comprises a macroregional component (resident of the South of Russia). Whereas in the North Caucasian republics in question, ethnic (in Adygea and Daghestan), confessional and republican (in Daghestan) identifications compete with the all-Russian identity. At the emotional we-identity level, residents of the Russian South most often indicate affinity with groups of everyday communication (people of the same generation and occupation) and supra-ethnic constructed communities (citizens of Russia). A strong orientation towards the South Russian identity is also manifested among the Rostov residents, while ethnic, religious and republican identification complexes have greater significance in the national republics of the Northern Caucasus. Comparative analysis with the results of 2010-2011 studies (conducted using identical instruments in the Rostov region and Adygea) shows a stable predominance of constructed civic and macroregional identities in the subregions dominated by the Russian population, and ethnic and North Caucasian identities—in the republican segment. The continuing discrepancy in the identity content structure in the ethnoterritorial segments of the Russian South may have disintegration potential and slow down the formation of a supra-ethnic societal integrity of a multi-component macroregion.