Communication and persuasion: central and peripheral routes to attitude change
In: Springer series in social psychology
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In: Springer series in social psychology
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 33, Heft 1, S. 22-24
ISSN: 1537-5277
In: Ohio State University series on attitudes and persuasion volume 4
In: Key readings in social psychology
In: Political psychology: journal of the International Society of Political Psychology, Band 26, Heft 4, S. 553-568
ISSN: 1467-9221
In: Political psychology: journal of the International Society of Political Psychology, Band 26, Heft 4, S. 553-568
ISSN: 0162-895X
In: Current issues and research in advertising, Band 3, Heft 1, S. 97-122
ISSN: 2165-820X
Some political attitudes and opinions shift and fluctuate over time whereas others remain fairly stable. Prior research on attitude strength has documented several features of attitudes that predict their temporal stability. The present analysis focuses on two of them: attitudinal ambivalence and certainty. Each of these variables has received mixed support for its relationship with attitude stability. A recent set of studies, however, has addressed this link by showing that ambivalence and certainty interact to predict stability. Because those studies relied exclusively on college student samples and considered issues that may have been especially likely to evince change over time, the present analysis aimed to replicate the original findings in a sample of registered Florida voters with an important politically relevant issue: abortion. Results of these analyses replicated the previous findings and support the generalizability of the ambivalence × certainty interaction on attitude stability to a sample of registered voters reporting their attitudes toward abortion. Implications for public opinion and the psychology of political attitudes are discussed.
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Some political attitudes and opinions shift and fluctuate over time whereas others remain fairly stable. Prior research on attitude strength has documented several features of attitudes that predict their temporal stability. The present analysis focuses on two of them: attitudinal ambivalence and certainty. Each of these variables has received mixed support for its relationship with attitude stability. A recent set of studies, however, has addressed this link by showing that ambivalence and certainty interact to predict stability. Because those studies relied exclusively on college student samples and considered issues that may have been especially likely to evince change over time, the present analysis aimed to replicate the original findings in a sample of registered Florida voters with an important politically relevant issue: abortion. Results of these analyses replicated the previous findings and support the generalizability of the ambivalence × certainty interaction on attitude stability to a sample of registered voters reporting their attitudes toward abortion. Implications for public opinion and the psychology of political attitudes are discussed. ; peerReviewed ; publishedVersion
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In: Ohio State
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 34, Heft 1, S. 11-21
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 30, Heft 4, S. 559-573
ISSN: 1537-5277
In: Public opinion quarterly: journal of the American Association for Public Opinion Research, Band 51, Heft 4, S. 481-494
ISSN: 0033-362X
Two questionnaire surveys on ostensibly new consumer products were administered to 91 undergraduate Coll students in order to assess the impact of presenting opinion questions in either an interrogation or an assertion format. Ss responded on 1-7 point agree-disagree scales to either assertions (eg, "Edge has the safety you want.") or interrogations (eg, "Doesn't Edge have the safety you want?"). In addition to manipulating the format of the opinion item in the survey, the background information about the product was varied so that it presented either a strong or a weak product attribute. In both surveys, opinions in response to the interrogation items were more polarized than those in response to the assertion items. These results suggest that the interrogation opinion format elicits more thinking about the question than does the assertion format. 1 Table, 1 Figure, 2 Appendixes, 20 References. AA