POLITICAL ATTITUDES IN THE TELEVISION AGE
In: The political quarterly: PQ, Band 30, Heft 1, S. 54-66
ISSN: 0032-3179
Apart from the paucity of factual material regarding changes in public att's since the coming of pol'al broadcasting, there is the problem of deciding how far the changes are actually due to the influence of radio & television (TV). There is no evidence that the new media have done anything to separate the party leader from his colleagues, & it may be that the new techniques have arrived at a transition period in politics when they are most needed. TV pol'al programs attract much greater audiences than sound-radio broadcasts, though the indications are that the impact of the latter is greater so far as election broadcasts are concerned. Apart from party-pol'al broadcasts there is a wide range of 'non-pol'al' & partly pol'al programs which influence pol'al att's. Modern radio & TV audiences are receiving a much higher proportion of pol'al educ, & a much lower proportion of pol'al propaganda, than their forbears; & broadcasting seems, in this way, to have contributed to the fall in pol'al temperature. IPSA.