Sammelwerksbeitrag(elektronisch)#12014
К вопросу позиционирования компании на Потребительском рынке
In: Scientific research in the XXI Century: Proceedings of the I International Scientific Conference on Eurasian scientific cooperation, S. 68-73
The article discusses various approaches to the definition of positioning. It also analyzes the most common ways of the company's positioning in the consumer market.