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Discusses stakeholder theory (ST) in the context of developing
environmental marketing strategy. ST has not been utilized extensively
in the marketing literature. Discusses how environmental marketing
strategy can be improved by following the four‐step stakeholder
management process. This process involves: identifying the relevant
stakeholder groups; determining the stake of each group; determining how
effectively the "expectations" of each group are met; and
developing corporate objectives and priorities that consider the
stakeholder′s interests. Through understanding and attempting to
socialize key stakeholders, environmental marketing strategy can be made
more effective. Provides some examples of the stakeholder socialization
process.

PurposeThe purpose of this paper is to propose and examine streams in the literature related to academic publishing, with a focus on works in marketing. The content of the works within each theme are then explored to identify what issues have been examined and their implications.Design/methodology/approachThe paper is a literature review, drawing on 30 years of research on academic publishing in marketing. The review is designed to cover the underlying issues examined, but is not designed to be comprehensive in terms of all the works exploring each stream of research.FindingsThere are five main streams in the literature focusing on: rankings; theory and knowledge development; how to publish;, criticisms of publishing; and other issues. Within each stream, a number of sub‐areas are explored. The works tend to be fragmented and there is generally limited in‐depth qualitative research within streams exploring the underlying assumptions on which publishing is based.Research limitations/implicationsThe focus of the research is on the streams of works, rather than the findings within each stream and future research could explore each of these streams and sub‐streams in more detail. Generally, the works appear to becoming increasingly sophisticated in terms of their analysis, which is only possible with the new technologies available. New metrics proposed in the literature that can be used to better understand publishing and additional qualitative research exploring some of the basic assumptions could also be explored.Practical implicationsThe research suggests that some streams with regard to academic publishing may have reached saturation and future publishing in these areas will need to be innovative in its approach and analysis, if these works are to be published.Originality/valueThis paper is the first attempt to develop streams within the literature on academic publishing in marketing and thus draws together a diverse cross‐section of works. It provides suggestions for directions for future research in the various streams.

AbstractThis article examines the implications for nonprofits of managing donation exchanges using customer relationship management and service blueprinting. It presents a case study of one U.K.‐based nonprofit and identifies a range of issues that might make managing donation service exchanges more complex than occurs in the for‐profit setting. In particular, the fact that there are multiple simultaneous exchanges means that it may be difficult to separate donation processes from other organizational activities such as membership and campaigning. We explore the utility of service blueprinting in aiding the management of this complexity.

Academics have long relied on technological tools to support their research, with these tools growing in sophistication over time. As these tools have advanced, they have allowed researchers to create knowledge more effectively than could have been undertaken by humans alone. However, this paper argues that some new technologies may be moving from simple tools to being collaborators in research, with their abilities contributing not only to identifying previously unidentified relationships in the data, but also synthesising and explaining information to external audiences. Relying on existing literature and questions posed to ChatGPT, we argue that artificial intelligence tools have, or will have, the ability to meet the four conditions specified in the International Committee of Medical Journal Editors (ICMJE) recommendations for authorship (the Vancouver Protocol), warranting these technologies to become co-authors on the advancement of academic endeavours; not just background support.

PurposeThis paper seeks to examine institutional publishing in six socially oriented marketing journals generally and then to explore the performance within Asian institutions and those within Australia and New Zealand, in detail.Design/methodology/approachAuthorships of Journal of Macromarketing, Journal of Public Policy and Marketing, Journal of Consumer Affairs, Journal of Non‐Profit and Public Sector Marketing, International Journal of Non‐Profit and Voluntary Sector Marketing, and Social Marketing Quarterly, from 1999‐2003, were tracked by institution and nationality of school. Results are reported for both number of authors and per cent of authorship.FindingsThere is a dominance of publishing by North American academics within the social area. Asian academics appear to be generally under‐represented, based on the region's size, although scholars in Australia and New Zealand perform relatively better than one might anticipate.Research limitations/implicationsA review of socially oriented publishing performance by institutions in Asia identifies that socially oriented research appears to be a focus in Australia and New Zealand across a range of institutions, but occurs less frequently in other Asian countries.Practical implicationsResults are useful for understanding the role of socially oriented research among scholars in Asia and the Pacific. While Australia and New Zealand have made marks in socially oriented research, it appears to be a potential growth area for marketing scholars in Asia and the Pacific.Originality/valueThis is the first paper to examine the role of geography in publishing among those interested in social issues in marketing.

There are a number of impediments to consumer adoption of alternative fuel vehicles (AFVs), including regulatory barriers, resources, infrastructure and vehicle characteristics themselves. These impediments also impact on other stakeholders, such as government, producers (i.e. corporations), suppliers (collaborators), competition (i.e. alternative products) and activist groups. The inter‐relationships amongst all stakeholders are complex, as one group may initiate actions that serve as impediments for others. Developing systems‐based sustainable alternatives to traditional, environmentally‐harmful automobiles requires the network of relationships between stakeholders and impediments to be considered. This paper looks at the various impediments as well as how they can affect various stakeholders. It then posits a broad based integrative approach to provide the most favourable environment for consumers to consider AFVs.

This paper is an exploratory study into marketing journals, their uses by, and importance to Asia-Pacific marketing academics. A problem for marketing academics in the Pacific Rim is to find journals to publish in and to support their research. In an attempt to understand the role of journals to academics, a survey was conducted of academics teaching marketing and related areas in Australia, New Zealand and Asia. Academics were asked why they use journals and which journals are the most important to them in the following three categories: 1. importance/prestige to general marketing theory; 2. importance to marketing in the Asia-Pacific Rim; 3. importance to the academics own research; Although it was an exploratory study, some particular attitudes to academic journals and publishing have arisen. This study will hopefully stimulate more research in this area.

PurposeThe purpose of this paper is to examine Western consumers' levels of general environmental knowledge and specific knowledge related to carbon offsets and the relationships between specific types of environmental knowledge and consumers' related behaviors.Design/methodology/approachThe study surveyed consumers from Australia (n=345) and the USA (n=340) who were sourced through national online panels. The analysis looks at differences between knowledge and behaviors, both across the samples as well as whether there are differences between consumers with high and low levels of environmental and carbon offset knowledge, and whether demographics impact on knowledge levels.FindingsThe results found that consumers had higher levels of general knowledge than carbon offset knowledge and the two types of knowledge were not related. ANOVA results considering country differences and demographic factors found that general knowledge was affected by education, age and gender, with carbon knowledge being affected by education. Environmental behavior was affected by age and gender as well, and no demographic factors influenced carbon‐related behavior. Respondent's location (i.e. USA or Australia) did not influence knowledge or behaviors, but interacted with education in regard to carbon knowledge and behavior.Social implicationsThis research suggests that consumers are not acting on their carbon knowledge, which may be due to the debate surrounding carbon issues and/or because the information is based on complex scientific foundations, which the average consumer may have difficulty grasping, regardless of country.Originality/valueThis is one of the first pieces of academic research to explore consumers' understanding of carbon‐related information and how this knowledge impacts behavior. It also proposes a measure for evaluating carbon offset knowledge, which could be used to broaden environmental knowledge assessments.