Suchergebnisse

The paper focuses on exploring the way high profile companies with direct
environmental impact use the website corporate communication to report on their
environmental policies and practices. Employing a semantic analysis based on
computer-aided techniques (VOSviewer), the paper aims to identify the themes revealed
by the terms' frequency and co-occurrence from sustainability reports that indicate how
central environmental protection is integrated to business strategy. The findings pinpoint to
substantial differences of approach regarding the extent and content of environmental
disclosure. State-owned enterprises and privatized firms display poor environmental
reporting due to their long past of non-accountability and the weak motivation to engage in
legitimacy building. On the contrary, MNEs are aware of the role of corporate
communication in enhancing organizational legitimacy, thus their reporting encompasses a
wider range of issues related to environmental protection. Corporate disclosure is wellstructured in three major themes regarding environmental policy, environmental
management system and social impact. Although MNEs acknowledge their environmental
footprint and show a strong commitment to reduce the negative externalities, the themes
relevant to the environmental management system display less connectivity and semantic
coherence.

Despite its peripheral location within the European metropolitan system, Bucharest has significant competitive advantages - large scale market, high-skilled labour pooling, dynamic business environment, institutional capacity, and knowledge organizations. The location of MNCs has enhanced the domestic small-scale entrepreneurship and the emergence of an innovative IT&C cluster. As the world economic crises stroke almost everywhere, in the case of Bucharest it was enhanced by a political crisis which diminished the industrial growth. In this context we focus on the IT small and medium enterprises which, by surviving the crises and developing even more, show clear evidence of strengthening the cluster identity. Based on the two-digit CANE data on employment, the paper analyzes in an empirical way the IT firms from Bucharest between two representative moments: 2007 the year of maximum growth for Romania and 2010. We attempt to identify the factors contributing to the growth of the cluster and to assess the contribution of the cluster to the generation of regional wealth and jobs. The results shows that, despite of the crises, the local entrepreneurship alongside the continuous foreign interest in the local workforce have pulled together an emerging industrial cluster.