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Possible Effects of Major Criminal Events on Audience Size and Channel Switching
In: Journalism quarterly, Band 54, Heft 4, S. 773-776
This department is devoted to shorter reports on research in the communications field. Readers are invited to submit summaries of investigative studies interesting for content, method or implications for further reasearch.
Foundations of marketing
Fundamentals of marketing
Distinguishing between manufacturer power and manufacturer salesperson power
In: The journal of business & industrial marketing, Band 11, Heft 2, S. 20-36
ISSN: 2052-1189
Distinguishes empirically between the power that the manufacturer‐employee salesperson possesses in relation to the manufacturer itself in a channel containing an industrial distributor. Finds support for the belief that, compared with the manufacturer, the manufacturer's salesperson has as much, if not more, influence on the distributor. Also examines the possible effects of a manufacturer salesperson's specific power bases on the distributor's perception of salesperson power and on distributor satisfaction.
Print Readers' Perceptions of Various Advertising Formats
In: Journalism quarterly, Band 56, Heft 2, S. 328-335