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The development of the creative economy as the basis for the city's growth has given rise to a creative city concept. Cities are a vehicle for residents to move, innovate, and be creative. To foster creative behavior in the city economy requires continuous communication and support from all stakeholders, including Government, economic actors, and society. The first parameter of a creative city is that it can develop the potential for a creative economy. Second, there is a role and synergy between the government, academics, business actors, and the community (community). This research aims to produce multi-stakeholder communication models based on the Quadro Helix approach by Malang creative city. This methodology research will be conducted using qualitative methods through in-depth interviews, observation, and Focus Group Discussion (FGD) on government, academics, business actors, society (community). The result found that Communication synergy between the government, business, community, and academics is essential in developing Malang as a Creative City. The quadrohelix stakeholders are united in the creative Economy Committee, which helps formulate a roadmap for Malang as a creative city.

The development of the creative economy as the basis for the city's growth has given rise to a creative city concept. Cities are a vehicle for residents to move, innovate, and be creative. To foster creative behavior in the city economy requires continuous communication and support from all stakeholders, including Government, economic actors, and society. The first parameter of a creative city is that it can develop the potential for a creative economy. Second, there is a role and synergy between the government, academics, business actors, and the community (community). This research aims to produce multi-stakeholder communication models based on the Quadro Helix approach by Malang creative city. This methodology research will be conducted using qualitative methods through in-depth interviews, observation, and Focus Group Discussion (FGD) on government, academics, business actors, society (community). The result found that Communication synergy between the government, business, community, and academics is essential in developing Malang as a Creative City. The quadrohelix stakeholders are united in the creative Economy Committee, which helps formulate a roadmap for Malang as a creative city.

The creative economy as the basis for a city to grow has led to a concept of creative city. Communication and support from all stakeholders, including the government, economic actors, academics, and the community, are necessary to foster creative behavior in the city's economy. This paper examined the Indonesian government's role through its creative economy agency in engaging relevant stakeholders through its communication campaign program. This paper employed a qualitative research analysis to identify the communication strategy. Interview, participatory observation, and library study were data collection tools. The research finding shows that the creative economy agency adopted the communication campaign strategy, consisting of situation analysis, plan, implementation, and assessment. A campaign program called "socialization and facilitation of registration of intellectual property rights for creative economic actors" had enabled creative actors to build awareness regarding the necessity of having their intellectual property protected, which becomes the basis for the creative city.

The purpose of this study is to analyse the development of Yogyakarta as creative city. The analysis was done based on the quadro helix model approach. Building the concept of quadro helix with producing creativity and innovation capability requires the participation of four sectors, namely government, academician, entrepreneur, and society. This framework emphasizes a societal responsibility of universities, in addition to their role of educating and conduction research. The quadruple helix model has been argued to include both the civil society and the users of innovation. Therefore, it requires an approach that combines the synergy between academicians, entrepreneurs, government, and society in aquadro helix model. The objective of this research is to develop a creativity model through a quadro helix model in improving innovation performance ofthe creative cities. Creative cities based on local potentials as regional excellence and identity need to be encouraged to increase added value and competitiveness, and be able to become the centre of growth for the surrounding area. Based on this background, an understanding of how the concept of creative city is applied in Indonesia's creative city is interesting to look at. In this research, the analysis was focused on Daerah Istimewa Yogyakarta that was as a creative city. This study used qualitative research method. This method systematically describes the facts or characteristics of a particular population or a particular field factually and accurately. Particularly, in-depth interview and focus group discussion were conductedto obtain detailed information from government, academics, and community groups. Findings of research indicate some challenges in the development of Yogyakarta as creative city. First was to identify the economic potentials of the city. Second was the existence of creative class within community. Third was the existence of supporting environment for the creativity of community to grow. Of these three challenges, the government of the City of Yogyakarta was slow in providing relevant infrastructures.