Suchergebnisse

In this commentary we provide a brief review of sustainability research in the journal since its inception. Next, we offer an opinion on macromarketing's ambiguity to sustainability as a political project and a resultant failure to provide substantial emphasis beyond the Development School for solutions in the field. Despite macromarketing's centrality to marketing theory, the work in the journal has not had the impact it deserves in wider sustainability discourses. As two macromarketers with a lifelong interest in sustainability, we argue for more political reflection within the journal. We contend these current times of crisis require us to better listen to and act on prior counsel from critical and political perspectives within the journal, and submit, á la George Fisk, the journal's first editor, that the politics of the day demand a persistence to continue to ask difficult questions. From a sustainability perspective this would be to consider how best to engender future macromarketing research in the field as a political project.

This book presents a systematic analysis of the Great Recession, austerity, and subsequent recovery in Ireland. It discusses the extent to which the Irish response to the recession led to significant changes in economic policy and in business, work, consumption, the labour market, and society.

The last two decades have seen an exponential growth in research pertaining to gender issues in marketing and consumer research. This special issue of Marketing Theory, together with the ongoing Association for Consumer Research Gender, Marketing and Consumer Research conference series, now approaching its tenth iteration, demonstrates the continued interest in gender issues in our disciplines. Introducing the special issue, this paper's remit is threefold: it maps the substantive and theoretical developments of gender research within our discipline; it locates this work on gender within its broader context in humanities and social science; and it introduces the reader to the four papers in this special issue. The paper concludes that gender research has moved from the margins to become a strong body of work within marketing and consumer research. That said, there remains substantive opportunity for further development, where gender and feminist research can offer new insights, critiques, theories and approaches.

Abstract


This paper integrates and synthesizes the findings of published research on organic food consumption. We identify several themes that reflect the various rationales used by consumers when deciding to purchase organic food. The literature clearly indicates that the word "organic" has many meanings, that consumers of organic foods are not homogeneous in demographics or in beliefs, and that further research could help better describe the various constituencies that are often lumped together as "organic food consumers". The organic and broader food industries must better understand the variety of motivations, perceptions, and attitudes consumers hold regarding organic foods and their consumption if their own long‐term interests, as well as those of other stakeholders of food marketing, are to be best served. We conclude with implications and suggestions for further research.


Copyright © 2007 John Wiley & Sons, Ltd.