Suchergebnisse

The aim of this article is to investigate the processes of constructing the speech on feminism in Spain, which articulates popular misogyms. The analysis of three study cases will allow us to reveal the discursive strategies that make it possible to move from one multimodal discourse to another, as well as the transposition of meanings associated with feminism as a social movement. Re-emitisation, the analytical categories associated with manipulative narratives, speculation and the concepts of visibility and spectacularisation are the methodological dimensions with which we address the narrative of feminism that builds popular misogyny. Finally, the discussion of the three study cases proposed reveals a specific model of counter-removation, based on meaningful production frameworks linked to concepts such as 'gender ideology' or 'feminazi', which the popular misogyny has opposed feminism as a critical movement and the political demands linked to it. ; El objetivo en este artículo es indagar en los procesos de construcción del discurso sobre el feminismo en España que articula la misógina popular. El análisis de tres casos de estudio nos permitirá revelar las estrategias discursivas que hacen posible el tránsito de un discurso multimodal a otro, así como la trasposición de significados adscritos al feminismo como movimiento social. La resemiotización, las categorías analíticas asociadas a los discursos manipulativos, el discurso especular y los conceptos de visibilidad y espectacularización constituyen las dimensiones metodológicas con las que abordamos la narración del feminismo que construye la misoginia popular. Finalmente, la discusión de los tres casos de estudio propuestos desvela un modelo específico de contramovimiento, asentado en marcos de producción de sentido vinculados a conceptos como la «ideología de género» o la «feminazi», que la misoginia popular ha opuesto al feminismo como movimiento crítico y a las demandas políticas ligadas a él.

This article examines the relationships between gender and technology in Spanish feminist praxis online and argues that different perspectives on online feminist community-building offer distinct responses to cyberactivism, which is considered central to sustaining efforts for social change. To ascertain whether Spanish virtual communities and cyberactivism have the potential to address the challenges posed by the relations between gender and technology, we analyse feminist scholar Remedios Zafra's theoretical proposals, and the different ways in which this theory intersects with the cyberactivism put forth by two feminist web portals, Ciudad de Mujeres and Mujeres en Red. We will discuss to what degree particular Spanish feminist theory and practice online adapts to or challenges utopianism regarding the liberating potential of technology. We will also examine how, in the face of critical arguments about such liberatory possibilities, two options present themselves for women's effective use of technology: inhabiting or occupying the web through the construction of feminist communities online.