One of the sectors affected by the Covid-19 pandemic is the economic sector. Fitness centres are one of the industries affected by this pandemic due to government policies in imposing social restrictions on social distancing to reduce the spread of the corona virus. The purpose of this study was to determine how the communication strategy of fitness centres as part of the capitalist industry such as Urban Athletes, in disciplining the body during and after the Covid-19 pandemic. The method used in this research is Krippendorff content analysis on Instagram @urban.athletes posts during the period January 2021 to February 2021. The conclusion obtained is that Urban Athletes revives the lifestyle of sports during and after the Covid-19 pandemic by providing fantasies to maintain body condition during a pandemic. Urban athletes use the bodies in a disciplined manner to follow a lifestyle of sports to keep their bodies fit during a pandemic.
The digital era has changed the human lifestyle of social media use. Social media has become a platform not only to show "who one is" in cyberspace but also a platform for the capitalist industry to promote consumerism. As one of the most popular social media platforms, Instagram is utilized by the capitalist industry to achieve its goals of sales and growth. This study aims to determine how posts from Instagram with the hashtag. #cowokmilenial used by the capitalist industry build a metrosexual side. The researchers employed the qualitative approach with the semiotic method on Instagram through the hashtag #cowokmilenial during 2019. The findings in this study indicate that the capitalist industry constructs the meaning of metrosexual men among Indonesian millennials through skincare products (especially facial care/Rodeos soap) which promise to help them look handsome with a clean, bright, and acne-free face.
The coronavirus disease (COVID-19) pandemic in early 2021 is still a "big disaster" for Indonesia. The public is increasingly confused about the Government's Vaccination program in reducing the number of COVID-19 cases in Indonesia. The development of Vaccine-related hoaxes such as safe or not, halal or not, has also become a new job faced by the Government, especially the Ministry of Health. This study aims to determine the Indonesian Ministry of Health's performance in overcoming hoaxes against Vaccinations during the Covid-19 pandemic. The method used in this research is Krippendorff content analysis on Instagram posts of the Ministry of Health @kemenkes_ri during the period 1 January 2021 to 29 January 2021. The conclusion obtained in this study is that the Ministry of Health's efforts in dealing with hoaxes circulating in the community regarding the Covid-19 Vaccination are by presenting health experts in providing information related to the Covid-19 Vaccine. The information conveyed is related to the quality and safety of Vaccines, to the Vaccine development process.Keywords: Performance, social media, hoax, vaccination, COVID-19 ABSTRAKPandemi penyakit coronavirus (COVID-19) di awal tahun 2021 masih menjadi "bencana besar" bagi Indonesia. Masyarakat semakin bingung dengan program vaksinasi yang dilakukan Pemerintah dalam menekan angka kasus COVID-19 di Indonesia. Berkembangnya hoaks terkait vaksin seperti aman atau tidak, halal atau tidak, juga menjadi pekerjaan baru yang dihadapi Pemerintah, khususnya Kementerian Kesehatan. Penelitian ini bertujuan untuk mengetahui kinerja Kementerian Kesehatan RI dalam mengatasi hoaks terhadap vaksinasi selama pandemi Covid-19. Metode yang digunakan dalam penelitian ini adalah analisis konten Krippendorff pada postingan Instagram Kementerian Kesehatan @kemenkes_ri selama periode 1 Januari 2021 hingga 29 Januari 2021. Kesimpulan yang diperoleh dalam penelitian ini adalah bahwa upaya yang dilakukan oleh Kementerian Kesehatan dalam menghadapi hoaks yang beredar di masyarakat terkait vaksinasi Covid-19 adalah dengan menghadirkan pakar kesehatan dalam memberikan informasi terkait vaksin Covid-19. Informasi yang disampaikan terkait dengan kualitas dan keamanan vaksin, hingga proses pengembangan vaksin. Kata Kunci: Kinerja, media sosial, hoaks, vaksinasi, COVID-19
Purpose: This research has a purpose to know how PT. Granting Jaya implementing a digital marketing strategy to promote the Atlantis Land Surabaya theme park in the field of one of the tourism services located in Surabaya city. The Mayor of Surabaya has established the Atlantis Land area as an integrated marine tourism area since 2017. Ria Kenjeran Beach (Kenjeran Park) previously managed by the Government of Surabaya. Methodology: This study uses a qualitative approach and interview techniques for collecting material that is done with the question and answers verbally unilaterally face to face. Main Finding: The results of the study found that PT. Granting Jaya prefers to use Social Media as a Digital Marketing Strategy is a way to promote a new brand, build preference, and increase the visitors of Atlantis Land Surabaya through Instagram Strategic Marketing. Implications/ Applications: This research can have implications for the selection and use of promotions more precisely through social media. Because the novelty in this study can be applied to attracting the number of visitors in the world of tourism, especially in Surabaya and surrounding areas.
