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For decades, scholars of political culture have held that mass political attitudes have a profound impact on the process of democratization. In studying this impact, an increasing number of political scientists have recently theorized that the level of democratization a political system reaches depends on the extent to which its political institutions meet citizen demand for democracy. In testing such theoretical models of democratic demand and supply, however, many political scientists have mistakenly equated democratic demand with citizen preference for democracy over its alternatives. In this study, we first argue that popular demand for democracy is not the same thing as democratic regime preference or support. Instead, demand for democracy arises from dissatisfaction with democracy-in-practice. By analyzing the fourth wave of the World Values Survey, we then demonstrate that the critical orientations of democrats promote democratic development more powerfully than do the two attitudes -- democratic regime support and self-expression values -- that prior public opinion research has identified as the forces driving democratization. [Reprinted by permission of Sage Publications Ltd., copyright, the International Political Science Association.]