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There is a question of the multiple types of intercultural communication, the mutual influence of cultures in the era of globalization. The specific term acculturation, associated with the influence of cultures on each other (ethnocultures here are mainly considered here) with a significant change in one or both of them, while maintaining a significant difference between cultures, is popular among specialists engaged in such phenomena. Considering this term in the framework of this paper, mainly in connection with social rather than personal phenomena, the author nevertheless concludes that there is a need for an ethical balance between cultures at the level of personal of intercultural communication. The author draws attention to the crisis of politics and the theory of multiculturalism of the West that does not take into account the complexity of culture as such, the complexity of intercultural communication, and does not essentially aspire to the necessary ethical balance in the field of contact between people of different nationalities in the modern world. It is also concluded that the moral force of culture is capable, if desired, to resist unnecessary influences, undergoing changes only to the extent that is necessary in certain historical conditions. It is this factor that mainly contributes to the preservation of the existing wealth of cultures in the modern world.