Pleasure consuming medicine
Pleasure Consuming Medicine investigates the significance of the classification of drugs forconceptions of personhood in the context of consumer citizenship. It examines howdrug discourses operate politically to sustain particular notions of personhood andorganise bodies. As the normative conception of social life shifts to a discourse ofconsumer agency and active citizenship, it is argued, drugs come to describe the moralboundaries of a freedom configured around personal consumption. The thesis tracks theparallel rise of two discourses of drug mis/use from the 1970s - a discourse of 'drugabuse' and a discourse of 'patient compliance' - illustrating how these discourses bindpersonal agency to medical authority through a vocabulary of self-administration. Itdescribes how illicit drugs are constructed as a sign and instance of excessive conformity toconsumer culture, and how this excess is opportunistically scooped off andspectacularised to stage an intense but superficial battle between the amoral market andthe moral state. Pleasure Consuming Medicine uses a theoretical frame developed from queertheory, corporeal feminism, governmentality studies and cultural studies to explore thepolitical character of drug regimes, tracing some of the ramifications for sex, race, class,and citizenship. Then it turns to the field of gay men's HIV education to conceive somealternative and provisional vocabularies of safety. The thesis develops an argument onthe exercise of power in consumer society, with the aim of contributing to cultural andcritical understandings of consumption, embodiment, sex, health, and citizenship.