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This article is about developing a sociological approach towards generational cohort analysis. The previously examined generation of millennials is divided into two age cohorts. A specific group of so-called "3S" millennials ("smartphones", "social media", "slump in the economy") is distinguished. This younger generation entered their period of adulthood starting in the year of 2008, which was marked by continuous economic recession and a broad dissemination of new technologies and digital consumer services. Data was gathered from the annual Russian Longitudinal Monitoring Survey (RLMS–HSE) for the years 1994–2018. The obtained results show a divide within the millennial generation, measured by a multiplicity of social indicators along with the preservation of many inter-generational differences. In part one of the paper published in this issue of the journal, we reveal that the younger "3S" generation of millennials has been dealing with new digital technologies since their early adolescent years. They are better educated, have more educated parents, and often postpone important decisions like marriage, first pregnancy, having children, employment in the labor market. Many intra- and intergenerational differences remain stable during the observation period when controlling for age and other standard variables.

A sociological approach towards the generational cohort analysis is developed. A special emphasis is made upon the youngest adult generation of millennials coming out of their adolescence in the 2000s. A broad range of social indicators is used for empirical exploration of intra-generational differences between urban and rural millennials. Data were collected from the annual Russian Longitudinal Monitoring Survey (RLMS-HSE) in 2003—2016. Numerous significant differences have been revealed with regard to the educational level, family planning, use of modern gadgets and digital technologies, commitment to healthy lifestyles, and some values. Some practices are more widely spread among rural millennials, whereas other practices are more characteristic of urban millennials. Most of revealed differences are explained by the lower level of material well-being of rural millennials and lower quality of rural infrastructure.