Suchergebnisse

Introduction. City of Kyiv, with its rich natural and cultural-historic recourses, extensive hotel facilities and transportation accessibility, traditionally attracted significant inflow of tourists. But following mass political protests of 2013–2014 and military actions in Crimea and in the East of the country the number of visitors had dramatically decreased. Respectively, it negatively affected functioning of tourist business. Only in 2016–2018 flows of tourists were partially restored. But the plans of City Administration to have 6 mln. tourists as minimum in 2021 with fiscal revenues of up to 1 bln. hryvnas to the City budget turned unreachable due to the COVID-19 pandemic. But even before the pandemic the share of tourism in Gross Regional Product of the city was pitiful with 0,5%. Kyiv has 182 facilities for collective accommodation, including 133 hotels, with average load even before the pandemic of 25–30%. Tourist services are provided by 2500 businesses, which makes 24% of all tourism-related companies in Ukraine. The number of people, employed in the tourist branch during the last years was at the level of 26 thousand. While almost one third of visitors before 2013 came from Russian Federation, now prevailing number of visitors come from countries of Western and Easter Europe, USA and Israel. The purpose of the article is analysis of situation with tourism in Kyiv as well as efforts of city administration to cope with today's challenges, particularly global digitalization of tourist branch and COVID-19 pandemic. Results. The article defines certain social-economic and ecological problems of systematic character which negatively affect tourism, particularly unsatisfactory state of public transport, the lowest in the Eastern Europe per capita levels of Gross Regional Product and foreign investments, high level of air pollution. At the same time the programmes of tourism development, elaborated by City Administration, are making accent on promotion and introduction of certain elements of ...