Suchergebnisse

Introduction. The present paper aims at describing the results of researching the axiological aspect of the category "intelligent travel" functioning in the English language travel discourse. The relevance of the research is defined, firstly, by continuously developing tourist industry and the emergence of new tourist concepts which are embodied in numerous travel editions and, secondly, by insufficient knowledge of axiological aspect of certain travel-genres. The research is completed within the anthropooriented paradigm of linguistic studies and thus contributes to the development of this approach. The novelty of the study lies in revealing specific values represented in intelligent travel-texts and forming a special value line.Methodology and sources. The research is based on the English language texts about travelling.National Geographicwas used as the main source of material. For the selection of travel texts, the continuously sampling method was used. The general methodology of studying the "intelligent/slow travel" concept also includes the method of semantic analysis, the method of semantic-stylistic analysis, elements of communicative-pragmatic analysis.Results and discussion. The results of the study include the description of the content of theintelligent travelcategory, the review of existing types of values, and the description of basic meanings forming the value picture of the world in travel-texts of this genre –sensory values, aesthetic values, morally-ethical and rationalistic value meanings. Within this research it is important to consider "anti-value" which is represented predominantly in texts about wildlife conservation and which enhances the pragmatic impact of the text on the reader. The result of the study is the conclusion about certain language specific of the category of intelligent travelling which is actualized through special value prism.Conclusion. The study reveals the specificity of the value paradigm ofslow/intelligent traveltexts. The semantic space of texts about intelligent travelling is filled with certain value markers in total constructing the value picture of the world through the prism o f which the travelling and experiencing author expresses not only his own vision of things, but the moral side of life aspects. The chosen methodology can be applied for further research and similar studies of other genres of travel-discourse.

Introduction. The present paper aims at revealing and describing the linguistic means of creating the inventor's image in the English language science popular discourse. The study also describes the use of image creation strategy and solidarity strategy. The relevance of the research is defined, firstly, by unconditional and ever-increasing public interest in scientific knowledge in the era of technological progress. Secondly, regarding the obvious importance of the human factor in the presentation of an invention from the creator's point of view makes it possible for the mass reader to interpret the science news in various ways and see the modern inventor's most typical features. Thus, analyzing the specific representation of the invention in popular science media texts the authors offer their own original conception of a modern innovator, which defines the novelty of the study. Special attention is focused on credibility and competitive nature of science popular discourse which are its integrative features.Methodology and sources. The research is based on the English language sciencepopular media texts – Popular Mechanics, Mit News Education, Science Daily, Interesting Engineering, SciTechDaily. For the selection of technically-focused media texts the continuously sampling method was used. The general methodology of studying image creation strategy and solidarity strategy also includes the method of semantic analysis, the method of semantic-stylistic analysis, elements of communicative-pragmatic analysis and the method of contextual analysis.Results and discussion. Image creation strategy and solidarity strategy are implemented in science popular discourse mainly on lexical and syntactic levels and imply the use of stylistic devices. Each of the strategies mentioned above matches a certain type of science popularized texts about inventions and discoveries. The first type is about the selfpresentation of the innovator, and has its own linguistic features. The second type includes the description of an invention from the position of scientific community. The significant result of the study is the conclusion about the diverse nature of the inventor's media image.Conclusion. The study of the linguistic specific of the inventor's image allows a deeper understanding of the anthropocentric nature of an invention itself. The last one is inseparable from its creator being the result of scientific activity and professional ambitions, as well as the personal growth condition. The chosen methodology can be applied for further research and to similar studies of the creator and his creation based on texts of different profile.