Evaluation of the tourist experience using a framework for the analysis of the influence of social media on tourist behaviour
In: International journal of tourism policy: IJTP, Band 11, Heft 3, S. 207
ISSN: 1750-4104
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In: International journal of tourism policy: IJTP, Band 11, Heft 3, S. 207
ISSN: 1750-4104
In: International journal of tourism policy: IJTP, Band 13, Heft 6, S. 505-524
ISSN: 1750-4104
In: International journal of tourism policy: IJTP, Band 13, Heft 6, S. 505-524
ISSN: 1750-4104
"The global tourism industry stands at a crossroads, facing unprecedented challenges that demand immediate attention. Despite its undeniable economic significance, the sector has weathered various crises, prompting a critical reevaluation of its traditional modus operandi. Decision-makers grapple with the urgent need for a transformative approach, questioning how best to navigate the complex web of issues threatening the industry's stability. The convergence of evolving tourist behaviors, uncertainties related to new trends, and the escalating pressure for sustainability creates a pressing need for collaborative, tech-driven strategies to reshape the future of tourism management.Social Media Strategies for Tourism Interactivity emerges as a pivotal resource in this tumultuous landscape. Within the pages of this book, a strategic guide unfolds for decision-makers seeking to thrive in the face of challenges. By delving into the current trends of cooperative competition among traditional micro, small, and medium-sized enterprises (TSMEs), the book advocates for a transformative approach that leverages technological advancements and digitalization. It explores how these strategies can lead to more efficient resource utilization, rapid adaptation to changing tourism demands, and a sustainable balance that aligns with contemporary concerns. In the context of rapid change, this book becomes an essential tool, offering practical and visionary solutions for the substantial challenges of the tourism industry."--
In: Rosa dos Ventos: revista do Programa de Pós-Graduação Mestrado em Turismo, Universidade de Caxias do Sul, Band 9, Heft 1, S. 64-80
ISSN: 2178-9061