EVALUATION OF THE QUALITY OF THE LEVELING PROCESS OF THE BUSINESS ADMINISTRATION CAREER AT THE TECHNICAL UNIVERSITY OF MANABÍ, ECUADOR: Investigation article ; EVALUACIÓN DE LA CALIDAD DEL PROCESO DE NIVELACIÓN DE LA CARRERA DE ADMINISTRACIÓN DE EMPRESAS EN LA UNIVERSIDAD TÉCNICA DE MANABÍ, ECUADOR:...
Quality in higher education plays an essential role, since it is about ensuring that students have a preparation that responds to their expectations, having a positive impact on the academic process and on their subsequent job placement, therefore the Central Government, through the competent bodies, it has established the strategies and standards for the Assurance of Educational Quality. The objective of this work was focused on evaluating the perception of the quality of the Leveling process of the Center for Promotion and Support for Income (CPAI) of the Business Administration career of the Technical University of Manabí. For this purpose, the SERVQUAL model was applied, specifically difference 5 referring to student satisfaction and difference 1 from an approach to knowledge of student perceptions by managers. For this purpose, the SERVQUAL model was applied, specifically difference 5 referring to student satisfaction and difference 1 from an approach to knowledge of student perceptions by managers. A mode of 4 was obtained in general, which establishes adequate student satisfaction. Opportunities for improvement were manifested through the differences in the criteria of managers and students in terms of empathy and response capacity, due to limitations in communication, stability of platforms and standardization of processes; elements to be considered for the continuous improvement of quality in the studied process. Keywords: quality, satisfaction, higher education, expectations, SERVQUAL. ; La calidad en la educación superior tiene un rol esencial, por cuanto se trata de asegurar que los estudiantes tengan una preparación que responda a sus expectativas, teniendo un impacto positivo en el proceso académico y en su posterior inserción laboral, por ello el Gobierno Central, a través de los órganos competentes, ha establecido las estrategias y normas de Aseguramiento de la Calidad Educativa. El objetivo del presente trabajo se centró en evaluar la percepción de la calidad del proceso de Nivelación del Centro ...