Suchergebnisse

Bibliography: leaves 130-136. ; This dissertation is based on the theoretical assumption that in order for conservation to be achievable it must go hand in hand with development, without undermining development of the environment continuing to degrade. At Independence, Namibia inherited a number of environmental and developmental challenges from previous government systems, including slow and even economic growth, a predominantly rural population dependent on the primary production of natural resources for their survival, human-induced loss of rangelands and croplands and a historical alienation from natural resources of residents from communal lands. As a result, Namibia finds herself confronting a number of development imperatives including the need to address and minimise inherited socio-economic and environmental debts as well as ensure that people are able to meet their basic needs. A further key finding of the REIA was that design, planning and implementation of policies, programmes, plans and projects in Namibia should seek to protect and enhance this sensitive environment, and ill-advised development activities may cause or contribute to additional environmental degradation. Recognising this, and in keeping with international trends, the Namibian conservation authorities, following Independence from South Africa began developing a national community-based natural resource management programme (CBNRM) aimed at addressing some of the key constraints of past conservation approaches and promoting development and conservation. One of the principle means of linking CBNRM and development is through the vehicle of conservancies, a defined geographical area which has been established for the management, conservation and utilisation of its wildlife and other natural resources for the benefit of a specific community. Whilst the conservancy approach was originally designed for application on commercial farms, the intention of communal land conservancies is that a community, within a defined geographical area, jointly manage, conserve and utilise the wildlife and other natural resources within the defined area. In so doing, conservancies aim to help promote sustainable environmental management, rural development and improved income and livelihoods for rural families and communities. The conservancy approach therefore is intended to be simultaneously a vehicle for development and for conservation.

"This book explains the role of social marketing in triggering behavioral change towards better environmental, health and social outcomes It discusses different social marketing methodologies and designs that can be used to engage with stakeholders. It explores the role of government in protecting public health and the commons"--

Purpose
The purpose of this paper is to explore reasons behind meat consumption. It aims to find out what motivates meat consumers and explore the opportunities of social marketing to counteract negative environmental and health trends.


Design/methodology/approach
An exploratory Australian survey of Sydney consumer red meat choices is used covering dietary preferences, meat eating patterns, reasons and levels of concern for economic and environmental issues. Analysis of dietary guidelines and marketing campaigns in relation to the survey findings is conducted.


Findings
The survey highlights: lack of awareness about the link between meat consumption and environmental well-being; widespread inaccuracy of health messages related to meat consumption; influence of the meat industry in promoting excessive meat consumption; pervasiveness of the link between red meat consumption and national identity, social status, prestige and masculinity; and urgent need for government-supported social marketing interventions and the demarketing of meat.


Originality/value
This is the first study to propose social marketing based on the health and environmental co-benefits of reduced red meat consumption.

"This book explores the new meat of the future, which is plant-based and covers alternatives to livestock and other animal products together with strategies to encourage their acceptability, marketing and business strategies. It also proposes ways for solving the global future food demand"