Suchergebnisse

"This timely volume brings together various issues in Muslim consumer cultures and provides a comprehensive account of Muslim tourism and tourist behaviour. This book makes a substantial contribution to an improved understanding of Muslim travel culture and will be required reading for anyone interested in this fast-growing market"--

Purpose
Building upon the attribution and brand resonance theories, this paper aims to investigate the effects of perceived corporate social responsibility (CSR) in higher education institutions on brand reputation, trust, equity and loyalty.


Design/methodology/approach
The data for this study were collected from international students of one public and one private university in Malaysia. Partial least squares-structural equation modelling was applied to analyse the data.


Findings
The findings revealed very strong effects of perceived CSR on brand reputation and trust. Moreover, the results determined the positive effects of brand reputation and trust on brand equity and loyalty. Additionally, findings support the positive indirect effects of perceived CSR on brand equity and loyalty through brand reputation and trust.


Originality/value
This study provides unique theoretical and practical contributions which can inform countries how to attract international students, particularly in post COVID-19 era.

© 2020, © 2020 Informa UK Limited, trading as Taylor & Francis Group. Sustainable tourism indicators (STIs) are an integral element of tourism planning and management. This study systematically reviews the research contributions on the development of STIs based on four criteria including: i) the relevance of the STIs to the sustainable development goals (SDGs); ii) governance; iii) stakeholders involved; and iv) the distinction between subjective and objective indicators. A search of Scopus indexed journals published up to April 2018, yielded 97 papers for examination. The findings demonstrate the lack of direct attention to the SDGs in those papers published after their launch in 2016. However, the majority of the SDGs and their targets have indirectly been covered in the reviewed papers. The results revealed that, among the sustainability themes of economic growth, social inclusion, environmental protection, and governance, the STIs studies tended to overlook the dimension of governance. The findings showed that residents are the most engaged stakeholder group, and tourists the least engaged as compared with government and businesses. The results also indicated that more attention is afforded to objective compared to subjective indicators. The findings also demonstrated that much of the focus is on European countries rather than the Global South which is the major focus of the SDGs.