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National Parks bear greater implications than simply preserving or conserving pockets of landscape. They evoke values of conservation versus development, livelihood economics, environmental stewardship and personal enrichment; they fulfil positions in relation to the national and the international stage. Social characteristics are revealed though this comparative study of Banff National Park and the Cairngorms National Park. Perceptions of space, place and boundaries crucially imply different meanings to the people living inside the national park boundaries and those living outside the boundaries. 'Insiders' are long-term permanent residents for whom being in the park is a practical activity; 'outsiders' include scientists, conservationists, bureaucrats, and tourists, who take various ideological positions regarding the park's purpose. Both sides take a serious interest in the park and how it is managed and regard it as a place where they are 'at home'. Groups within these spaces considers their values and rights superior to others and conflict often arises. Non-violent means of gaining power as theorized by Foucault and Bourdieu, employing knowledge and discourse, are highly suggestive in the study of national parks. Discourse of nature is strategically significant as it influences purpose and policy that drive government's decisions on how the park will be managed - in this way discourse shapes the culture of how we use nature. Knowledge, as symbolic capital and as the basis for truth, sparks divisiveness - in particular scientific knowledge versus experiential knowledge. Changes to the exclusive North American model, such as those instituted in the Caimgorms, mark the increased social utility and inclusive nature of national parks. The challenge remains for park managers to reconcile values connected with nationalism and environmental ethics with values connected with local livelihoods.

Mediated interaction has become a feature of everyday life, used routinely to communicate and maintain contacts, yet sociological analysis of mediated communication is relatively undeveloped. This article argues that new mediated communication channels merit detailed sociological analysis, and that interactional differences between media have been overlooked. Goffman explicitly restricted his interaction order to face-to-face interaction.The article adapts some of Goffman's interactional concepts for synchronous mediated interaction, but argues that his situational focus is less relevant to asynchronous media. The theoretical approach developed is illustrated and supported by qualitative research on mobile phones, which fortuitously afford both synchronous and asynchronous communication.The study suggests that although the distinction between synchronous and asynchronous interaction is important, it is not technologically determined, but shaped by interactional norms.

In March 2020, individuals shielding from coronavirus reported high rates of distress. This study investigated whether fear of contamination (FoC) and use of government-recommended behaviours (GRB; e.g., handwashing and wearing masks) were associated with psychological distress during February 2021. An online cross-sectional questionnaire assessed psychological distress in three groups (shielding self, shielding other/s, and control), and those shielding others also completed an adapted measure of health anxiety (α = 0.94). The sample (N = 723) was predominantly female (84%) with a mean age of 41.72 (SD = 15.15). Those shielding (self) demonstrated significantly higher rates of health anxiety and FoC in comparison to other groups (p < 0.001). The use of GRB was significantly lower in controls (p < 0.001), with no significant difference between the two shielding groups (p = 0.753). Rates of anxiety were higher when compared to March 2020 findings, except for controls. Hierarchical regressions indicated FoC and GRB accounted for 24% of variance in generalised anxiety (p < 0.001) and 28% in health anxiety, however, the latter was a non-significant predictor in final models. Those shielding themselves and others during the pandemic have experienced sustained levels of distress; special consideration must be given to those indirectly affected. Psychological interventions should account for realistic FoC and the impact of government-recommended health behaviours, as these factors are associated with distress in vulnerable groups and may extend beyond the pandemic. Future research should focus on longitudinal designs to monitor and better understand the clinical needs of those shielding, and those shielding others post-pandemic.

In March 2020, individuals shielding from coronavirus reported high rates of distress. This study investigated whether fear of contamination (FoC) and use of government-recommended behaviours (GRB; e.g., handwashing and wearing masks) were associated with psychological distress during February 2021. An online cross-sectional questionnaire assessed psychological distress in three groups (shielding self, shielding other/s, and control), and those shielding others also completed an adapted measure of health anxiety (α = 0.94). The sample (N = 723) was predominantly female (84%) with a mean age of 41.72 (SD = 15.15). Those shielding (self) demonstrated significantly higher rates of health anxiety and FoC in comparison to other groups (p < 0.001). The use of GRB was significantly lower in controls (p < 0.001), with no significant difference between the two shielding groups (p = 0.753). Rates of anxiety were higher when compared to March 2020 findings, except for controls. Hierarchical regressions indicated FoC and GRB accounted for 24% of variance in generalised anxiety (p < 0.001) and 28% in health anxiety, however, the latter was a non-significant predictor in final models. Those shielding themselves and others during the pandemic have experienced sustained levels of distress; special consideration must be given to those indirectly affected. Psychological interventions should account for realistic FoC and the impact of government-recommended health behaviours, as these factors are associated with distress in vulnerable groups and may extend beyond the pandemic. Future research should focus on longitudinal designs to monitor and better understand the clinical needs of those shielding, and those shielding others post-pandemic.

The provision of energy consumption feedback on in-home displays (IHDs) has a prominent role in government strategies for domestic energy demand reduction. Research suggests that IHDs can support energy consumption reduction, but also that engagement with IHDs can be limited to men and is often short-term. In this paper, we draw on research carried out in Smart Communities, a two-year project in which electricity and gas consumption feedback played a key role. This study was distinctive because it was accompanied by a weekly email communications programme and was provided within the context of community action. Project findings suggest that, although by no means panaceas, approaches such as these can support long-term engagement with energy consumption feedback, including by women, and can support behaviour change.

Although community action on energy is now championed by both government and grassroots actors, it has a more ambiguous place in social science commentaries. While the strengths of community action are often said to lie in its collective, local and independent nature, evocations of power relations and conflict are also often present in social science analyses of community-owned renewables schemes. In this brief paper, we examine the meanings of community and community action from the perspective of participants in a demand-side community energy project. Understanding these meanings – particularly the ways they might differ from those in mainstream discourses and in work on the supply-side – is an important issue for policy and practice. Smart Communities was a demand-side, community action project on energy consumption reduction (2011-2013). Drawing on the principles of action research, our analysis is based upon 35 interviews with project participants and experiences during the project action. In Smart Communities, some familiar ambiguities emerged around the collective connotations of community. However, the notions of a local and non-commercial project were widely valued by participants; in particular, these rendered the project more authentic and trustworthy. Particularly in the context of demand-side action in which widespread local participation is important, these findings suggest that there is value in policy-makers and grassroots practitioners engaging with the nuanced reality of community and community action. In addition, the findings raise questions about the UK government's vision for greater commercial collaboration in community energy, and the central role of the private sector in other energy demand reduction policies (such as the Green Deal and the Smart Meter roll-out).

ABSTRACTThis paper proposes a novel environmental marketing approach in which the adoption of greener consumer behaviours is encouraged by repositioning them as normal. The research was undertaken in order to help explain the disappointing performance of green marketing initiatives. The methodology was qualitative, with focus groups and a wide range of stimulus materials. The study illuminates the ways in which consumers conceptualise and adopt pro‐environmental behaviours and highlights the importance of consumer ideas about what is normal. The research indicates that consumers are more likely to adopt behaviour and products that they think are normal and that what is regarded as normal changes over time. New activities and products that are initially seen as different, and as outside normal behaviour, can eventually become mainstream and accepted as normal, in a process of 'social normalisation'. As part of this process, other behaviours, which have been mainstream everyday ways of doing things, can become marginalised over time. The research suggests that companies and policy makers tend to position green marketing initiatives as targeting a green niche and that this inhibits social normalisation and mainstream adoption. Green marketing can potentially play an important role in the social normalisation of green practices and products by portraying these as normal and everyday instead of emphasizing their greenness. The study contributes to understanding of consumer behaviour and the adoption of more sustainable products and practices and identifies practical ways to improve green initiatives. Copyright © 2013 John Wiley & Sons, Ltd.

ABSTRACTThis paper is inspired by the observation that the social norm approach (SNA) to socially desirable behaviour change – that is,telling people about what lots of other people do– retains something of a Cinderella role among social marketing practitioners and academics. Thus, the objective of this paper is to bring the social norm approach to the attention of a wider – and specifically, marketing and social marketing – audience, in the hope that the practice, study and critical analysis of the approach can be widened and deepened. We begin this task by tracing the background of the social norm approach to its origins in psychology and social psychology and by discussing a number of typical social norm campaigns. Thereafter, we review four key characteristics of successful social norm campaigns. In our discussion, we return to a more theoretical discussion of how the social norm approach works, and we pose a number of questions that emerge from the paper. Copyright © 2012 John Wiley & Sons, Ltd.