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Traditional print and audio‐visual media and other communications systems have played a leading part in the Balkan conflicts of the last decade and continue to do so. This essay examines their impact and that of the new technologies and contends that while there have been major changes in the production, dissemination, and use of information, they have not been particularly effective in helping to bring about fundamental change in the attitudes and aspirations of the many ethnic entities and nationalities of the Balkans. All sides in the Balkans have taken part in the Information War in the hope of influencing their own publics, and affecting the perceptions of their opponents. A variety of methods have been used with varying degrees of success, and yet none seem to have produced lasting results in the short to medium term. The traditional print and broadcast Balkan media retain their importance and to a great extent their historical ethnic and political affiliations. Some changes have occurred, but probably not as many as outside observers had hoped for.

Traditional print & audiovisual media & other communications systems have played a leading part in the Balkan conflicts of the last decade & continue to do so. This essay examines their impact & that of the new technologies & contends that while there have been major changes in the production, dissemination, & use of information, they have not been particularly effective in helping to bring about fundamental change in the attitudes & aspirations of the many ethnic entities & nationalities of the Balkans. All sides in the Balkans have taken part in the Information War in the hope of influencing their own publics, & affecting the perceptions of their opponents. A variety of methods have been used with varying degrees of success, & yet none seem to have produced lasting results in the short to medium term. The traditional print & broadcast Balkan media retain their importance & to a great extent their historical ethnic & political affiliations. Some changes have occurred, but probably not as many as outside observers had hoped for. 26 References. Adapted from the source document.