In this article we explore how notions of the client and client service are constructed within two `Big 5' professional services firms. Drawing upon a range of qualitative materials, we argue that the client is a central term in the socialization of trainee accountants within these firms and the emergence of their professional identities. We illustrate this with reference to recruitment, appraisal and daily work practices. We then move on to consider the power effects of a discourse that privileges the client in this way by attending to what is `written out' of such a discourse. We suggest that management control, friends, family and the profit motive are all written out. However, we also point to what such a discourse enables, both materially and symbolically, for the trainees in the study.
In this paper we explore one specific aspect of the way language is used in organizations—the use of cliche and slogans by organizational members. Drawing upon a 12-month qualitative study of two international accountancy practices ('Firm A' and `Firm B') we examine different instances of cliche in the discourse of their organizational actors. The cliches are seen to operate in several complex ways, but at a general level are understood to be intimately linked to the accomplishment of control within professional organizations.