Suchergebnisse

Foreword / by Colin Mayer, Former Dean, Oxford University's Saød Business School, and Martin Radvan, Executive Vice President, Mars, Incorporated, and President, Mars Wrigley Global Confectionery -- Introduction: uprooting the dysfunctions of financial capitalism -- The expanded meaning of capital -- Five indicators for measuring human capital and well-being at work -- Measuring social capital; how communities affect growth -- Measuring natural capital; making more from less -- Recalibrating financial capital; how mutuality drives profits -- Maua; social and human capital : a case study -- Coffee; natural capital : a case study -- Remunerating the new forms of capital -- Conclusion: repositioning business as a restorative healing power -- Afterword / by Lim Siong Guan, Chairman, GIC; Singapore Sovereign Wealth Fund -- Acknowledgments -- About the authors

The book provides a detailed and practical description of how companies can put purpose into practice in their organizations. Based on a ground-breaking research project on the Economics of Mutuality undertaken jointly by the Saïd Business School at the University of Oxford and Mars Catalyst, the think tank of Mars Inc., the food and beverages company, over a period of five years, the book describes how purpose promotes business growth and performance. In particular, it gives a highly accessible and readable account of how companies can determine and implement their corporate purposes, and how, by so doing, they address critical issues in their ecosystems, such as rising inequality and environmental degradation, while delivering superior performance and resilience. The book will equip executives, managers, investors, policymakers, academics, and students with tools to understand the way in which companies can build purpose-centric businesses, map and orchestrate stakeholder ecosystems, identify untapped resources, create unconventional partnerships, measure and manage performance beyond financial reporting, and adopt a new definition of profit to promote corporate purposes. The book includes fourteen case studies of companies of varying sizes, sectors, and geographies that sought to put purpose into practice. They provide deep insights into the way in which companies have delivered corporate purpose and the challenges they faced in doing this. The book stresses both the opportunity and obligation on business to reposition itself to address the changing needs of society and the planet in the twenty-first century.