Suchergebnisse

Abstract
Risk and crisis communication (RCC) is a complex constellation of multiple actors, platforms, and voices. It involves institutional actors but also laypeople. Participation by social media users can both facilitate and obstruct effective RCC. The present study draws on in-depth interviews with Swedish Facebook users, and explores motivational factors for lay participation in RCC in the context of vaccination utilizing Peter Dahlgren's (2011) model. The contributions of this study are threefold. First, it identifies three dominant clusters of participation motivations: personal interest, information brokerage, and persuasion. Second, the results show that Facebook sociality is characterized by asynchronous communication, loops, and widespread hostility. Third, degrees of content visibility set up "zones of peace" (backstage, safe communication spaces) and "zones of fight" (frontstage, open sub-arenas where various views on vaccination are debated). Moreover, the study finds that these forms of sociality and levels of visibility can both strengthen and undermine user motivations.

AbstractDrawing on rhetorical arena theory, this study investigates the variations of content across communication channels (subarenas), guided by different media logics, during the 2014–2015 Ebola outbreak. Restricting the study to one country, Sweden, a content analysis was conducted of two national newspapers (in total 848 articles), their posts on branded Facebook pages (47) and user comments on these Facebook posts (1,661). Some conclusions to be made are, that content differed between subarenas, with Facebook news being more sensational and focused on human interest stories, and Facebook comments to a greater extent related to other current socio‐political issues. Also, news media were more alarmist than Facebook comments, although alarmism declined on all subarenas as the danger became more tangible.