Suchergebnisse

El presente trabajo se centra en la ética del consumidor y su objetivo principal es estudiar y profundizar el comportamiento ético de los consumidores, mediante la Consumer Ethics Scale (CES, por sus siglas en inglés). Para ello, se propone un modelo, que relaciona las escalas religiosidad y espiritualidad con la ética del consumidor, y que permite contrastar tres proposiciones y 15 hipótesis, utilizando una muestra de 286 encuestados españoles. La CES (Vitell y Muncy, 1992, 2005) consta de cinco dimensiones, y la escala de religiosidad y espiritualidad, desarrollada por Allport y Ross (1967), consta de tres dimensiones que reflejan la religiosidad extrínseca, la religiosidad intrínseca y la espiritualidad. La metodología seleccionada para este estudio son las ecuaciones estructurales, aplicando la técnica Partial Least Squares (PLS). Los resultados demuestran que existe una relación entre la religiosidad/espiritualidad y el comportamiento ético y poco ético del consumidor. El trabajo muestra dos grandes aportaciones: la primera es el propio modelo y la segunda, la metodología empleada para estudiarlo. Los resultados, conclusiones e implicaciones logrados a partir de ambos son de importancia, tanto para profesionales del mundo de los negocios, como para académicos y gobiernos. ; This study focuses on consumer ethics and its main goal is to analyze and deepen on the understanding of consumers' ethical behavior through the use of the Consumer Ethics Scale (CES). To do this, a model that relates religiosity and spirituality scales with consumer's ethics is proposed. Such model allows to contrast three propositions and 15 hypothesis through a sample of 286 Spanish respondents. CES (Vitell & Muncy, 1992, 2005) is made up by five dimensions, while the Religiosity and Spirituality scale designed by Allport & Ross (1967) comprises three dimensions, which reflect extrinsic religiosity, intrinsic religiosity and spirituality. Structural equation modelling by Partial Least Squares (PLS) technique is the methodology selected for this research. Results show an existing relation between religiosity/spirituality and ethical and little-ethical consumer's behaviors. In that sense, this paper makes two major contributions: first, the very own model and, second, the methodology used for its study. Results, conclusions and implications obtained from both contributions are relevant for business world professionals, scholars and governments.

Asppects to publicity in the European Common Market (C.E.E.). In this work we pretend to find out what possibilities exist in countries that form the European Common Market, in developing a strategic plan as to the global publicity, as well as, international publicity. However, we desire to point out that the level of the outlined analysis was not so much in depth, as into its amplitude; since it has encouraged the study of the characteristics in distinct ways they utilice for their publicity in the referenced countries and with this their corresponding legislation.