I-ENTRE-U: an individual entrepreneurial orientation scale for teachers and researchers in higher education institutions
In: International review on public and non-profit marketing, Band 17, Heft 1, S. 1-21
ISSN: 1865-1992
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In: International review on public and non-profit marketing, Band 17, Heft 1, S. 1-21
ISSN: 1865-1992
In: Canadian journal of administrative sciences: Revue canadienne des sciences de l'administration, Band 28, Heft 2, S. 143-153
ISSN: 1936-4490
AbstractThere is abundant literature demonstrating that entrepreneurial orientation has an impact on performance indicators including economic results and relative market share. Moreover, entrepreneurial orientation interacts with market orientation to improve performance. Human resources information management (HRIM) is a critical component of market orientation. We tested a structural model of relationships among entrepreneurial orientation (EO), HRIM, and firm performance using a sample of small and medium sized enterprises (SMEs) from the manufacturing sector of Portugal. EO had a positive direct effect on both performance (β = .313) and HRIM (β = .291). HRIM also had a positive effect on firm performance (β = .236), and EO indirectly impacted firm performance (.069) through HRIM. Copyright © 2011 ASAC. Published by John Wiley & Sons, Ltd.
In: International review on public and non-profit marketing
ISSN: 1865-1992
In: International review on public and non-profit marketing, Band 15, Heft 1, S. 87-104
ISSN: 1865-1992
In: Advances in Linguistics and Communication Studies; Handbook of Research on Effective Communication, Leadership, and Conflict Resolution, S. 330-353
In: Journal of refugee studies, Band 34, Heft 1, S. 397-421
ISSN: 1471-6925
AbstractWith the growth in political, ethnic, and religious conflicts across the globe, intolerance is manifested across different societies especially in the context of (forced) migration and refugees. The purpose of this study is to examine intolerance as a complex social problem. Specifically, this research seeks to explore the perceptions and conceptions of (in)tolerance between refugees from Syria and host communities in Lebanon identifying the degree and the different forms in which tolerance and intolerance materialize. This will allow different agents such as non-governmental organizations (NGOs), policymakers, and relevant authorities to develop adequate interventions to tackle this phenomenon through a social marketing approach and improve (refugee) crisis response plans. The situation has emerged following the Syrian conflict (2011–present) and the arrival of 1.5 million refugees into Lebanon. This number thus constitutes a challenge to both the hosts and the refugees in Lebanon, a small country. A qualitative study was conducted based on semi-structured interviews to investigate the perceptions and conceptions of the target audiences, citizens, refugees, leaders, and NGO staff/volunteers. Results show the existence of a phenomenon of intolerance; its relevant aspects, namely discrimination, prejudice, stereotypes, racism, and scapegoating; and the rise of violence–tension and fear as emerging themes of intolerance manifestations in the context of the Syrian refugee crisis in Lebanon.
In: Young consumers: insight and ideas for responsible marketers, Band 24, Heft 5, S. 596-614
ISSN: 1758-7212
Purpose
This study aims to verify the antecedents influencing mobile gamers' intentions to purchase mobile phones. To this end, the constructs price–quality relationship, price sensitivity, perceived quality, identification with the group of gamers and referrals from other gamers were identified in the literature.
Design/methodology/approach
Data were collected through an online questionnaire with 335 consumers. The model was tested using partial least squares.
Findings
It was verified that the price–quality relationship directly influences mobile gamers' intentions to purchase mobile phones. Also, it was observed that price sensitivity of mobile gamers directly influences the price–quality relationship and indirectly influences the intention to purchase mobile phones to play games. It was further verified that this price sensitivity is directly influenced by the perceived quality of mobile gaming devices. Finally, it was observed that referrals from other gamers directly influences the perceived quality and onès identification with the group of gamers.
Research limitations/implications
This study concluded that developing strategies focused on prices of mobile phones gamers use to play games tends to influence mobile gamers' purchase intentions. This paper extends the study of mobile device purchase behavior, uniting constructs studied separately and proposing connections not yet tested, assisting in the theoretical understanding of the factors that contribute to the intention to purchase mobile devices.
Originality/value
This study is theoretically justified for four reasons: it focused on a specific group of consumers, mobile gamers, which is a constantly growing audience; it brought an innovative model, testing the influence of the perceived quality of mobile gaming devices on the price sensitivity of mobile gamers; there are spaces for new research on mobile device purchase intention; and it may assist in the theoretical understanding of the factors contributing to mobile device purchase intention.
In: Journal of international studies, Band 10, Heft 3, S. 234-249
ISSN: 2306-3483